Intelligent Demand, a leading revenue growth agency, announced the promotion of Rachel O’Leary to Vice President, Integrated Growth Strategy. Rachel brings over a decade of marketing strategy, growth consulting, client service, and agency leadership experience to the role, including award-winning work for companies of all sizes and stages in the technology, software, healthcare, hospitality, manufacturing, telecom and business services industries. Rachel joined Intelligent Demand in 2018 as Group Director, Growth Strategy. Prior to joining Intelligent Demand, Rachel held a number of leadership positions within strategy, account services and technology functions of several B2B agencies.
As Vice President, Integrated Growth Strategy, Rachel leads Intelligent Demand’s team of integrated strategists who work shoulder-to-shoulder with our clients to grow their revenue faster, smarter and more effectively – and to empower continued growth long beyond the scope of our efforts together. O’Leary’s team is responsible for integrated campaign and program strategy, account management, project management, research, and world class service delivery.
“I originally was drawn to Intelligent Demand because of the ever-present focus on real revenue growth and results. And, since joining over two years ago, I can honestly say that Intelligent Demand isn’t just simply driving results with our clients; we’re innovating with them and combining those learnings with our values to build a company that truly transforms marketers into revenue leaders. I am proud to work alongside such a talented, committed group of people,” said O’Leary.
The promotion of O’Leary will continue to strengthen the agency’s strategy and growth consulting capabilities. And as a member of Intelligent Demand’s leadership team, she helps define and execute the agency’s strategic direction, ensuring strong focus on customer experience, world class service delivery, and award-winning program results.
“Growing revenue in today’s environment takes a highly integrated approach,” says John Common, CEO of Intelligent Demand. ”Rachel knows that kind of multi-dimensional integration doesn’t happen without a proven framework, strategy, experience and authentic partnership between our client and the ID team. She is that rare leader with the business, technical, and human experience and skills to inspire the agency’s cross-functional teams to do game-changing work for our clients.”
About Intelligent Demand
Intelligent Demand is an award-winning revenue growth agency that helps our clients find, keep and grow relationships with their ideal customers. Our solutions target the pillars of world class revenue performance including integrated growth strategy, customer-centric go-to-market planning, account based and demand generation programs, sales enablement programs, and best-of-breed creative, media, technology, data and analytics services.
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