Intelligent Demand secured multiple awards at this year’s Fourteener Awards (previously known as the Gold Key Awards) hosted by The Marketing Alliance of Colorado. Intelligent Demand was honored with the Best of Show Award in the Strategy category in addition to Gold for account based programs for both Vizient and Cheetah Digital.
The Fourteener Awards provide a great opportunity each year for Colorado based organizations to be recognized for outstanding results in marketing strategy and execution. Intelligent Demand competed with other national agencies and brands for this recognition.
About the winning campaigns:
Gold: ABM Program – Focus Campaign for Vizient
“As a result of the program, we got buy-in to scale to new target audiences in 2022,” said Casey Ausherman, Associate VP, Enterprise Marketing at Vizient. “This is a critical next step as we build our marketing operations to focus on B2B marketing that engages the buyer along all stages of the buyer journey, in channels that yield the most value.”
Intelligent Demand developed an account based program for Vizient targeting 50 1:Few accounts and 5 1:1 accounts. The goal of the campaign was to engage Vizient’s key buyers and reposition their solution and brand in the market. The healthcare industry is always complex, dense, and facing constant disruption; however, the pandemic heightened these challenges to new levels.
Overall: Best Strategy
Gold: ABM Program – Account Based Expansion with Cheetah Digital
The goal of the account based campaign for Cheetah Digital was to grow their existing customers in Retail, Travel, and Financial Services verticals. The campaign was meant to lead the conversation around building human connections in a digital world that will drive customer lifetime value in order to generate additional revenue through the sale of Customer Engagement Suite solutions.
“The account based expansion campaign that we created with Intelligent Demand exceeded our expectations. We saw real, attributable growth in our sales pipeline and our sales team closed opportunities with nearly 20% of our target accounts. The cherry on top was the creative work supporting the campaign. It was beautiful, innovative, and it worked.” – Richard Jones, Former CMO, Cheetah Digital
About Intelligent Demand
Intelligent Demand (intelligentdemand.com) is one of the U.S.’s leading revenue growth agencies. Chosen by clients who need a trusted, expert growth partner, Intelligent Demand has been named a “Rising Star” and the #1 Account Based Agency in the U.S. by B2B Marketing. The agency’s clients include Cheetah Digital, Conifer Health, Vizient, Split Software, Broadcom, Skillable, Franklin Templeton, HCA, and Kaiser Permanente, among others. Founded in 2011, Intelligent Demand is headquartered in Denver, CO with teammates across the United States.