Demand Generation Industry Veteran Promoted to Director, Business Development

Mike Swainey steps into new role at Intelligent Demand.

Mike SwaineyIntelligent Demand (ID), an leading Denver marketing agency who transforms the way companies grow revenue, today announced the promotion of Mike Swainey to Business Development Director—a brand new role at ID.

“Mike is a 20-year veteran of the agency and consulting business. I watched him lead innovative and results-driving work with our clients and our internal teams as an Account Director here at ID. I know he will do the same in this new business development role,” said ID’s CEO, John Common. “As we continue to grow, it’s critical that we always connect our prospects and clients to great talent and deep experience—from the first moment they reach out to us all the way through our engagement. Mike will continue to make sure that happens.”

In the new role, Mike assumes the responsibility for identifying new business opportunities. He will head up sales and client-relationship management, recommend and develop new strategic partnerships, and lead long-term objectives to meet business needs and requirements.“I’m thrilled for the opportunity to become the agency’s first Business Development Director,” Mike said. “In my prior role, I helped clients drive measurable results with creative, media, technology, and analytics. And in this new role, I get to connect new clients to the strategies, capabilities, services, and talent that will move the needle for them.”

Intelligent Demand is a full service, integrated revenue agency that specializes in growing companies who have complex marketing and sales use cases. But we don’t just help our clients make a one-time sales impact; we transform the way they grow revenue so that it is strategic, scalable, modern, and measurable. And we do this using an integrated, holistic methodology we call Real Revenue TransformationTM. Learn more at

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