If you’re like many marketers, you’ve selected your target accounts for your next account based program, but you may have failed to consider whether your budget can stretch to target all those accounts. Can you personalize at the right level to capture the attention of your target personas? Does your sales team agree with the accounts you’ve chosen?
Hear Chris Moody, Senior Director Analyst at TOPO (now Gartner) and James Pintsak, Senior Director, Integrated Growth Strategy at Intelligent Demand chat through 5 steps in under 30 minutes!