Creating a Culture of Connectivity in a Remote-First Organization

Resource Center > Creating a Culture of Connectivity in a Remote-First Organization

Resource Center > Creating a Culture of Connectivity in a Remote-First Organization

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About the Author

Nina Hambleton

Nina Hambleton is the Growth Marketing Manager at Intelligent Demand. She plays a part in all things ID marketing, from co-producing the Growth Driver podcast to coordinating ID-sponsored events and managing engagement channels.

What is “Remote-First”?

Intelligent Demand is a “remote-first” organization, meaning our employees can live and work where they please.

With ID’ers in cities all across the US, it’s not uncommon for selfies from weekend meet-ups and in-person collaborations to be shared in our IRL Slack channel. This culture of connectivity is something we take pride in here at ID. It fosters rich team collaboration and empowers employees to be their most authentic selves.

Why culture is so critical in remote-first organizations

Culture in a remote-first organization is not just about creating a pleasant work environment; it’s about cultivating a sense of belonging and purpose among employees who might never meet face-to-face.

Regular virtual team-building activities, transparent communication channels, and inclusive decision-making processes make every employee feel heard and valued. While remote work requires self-regulation and intentional balance between personal and professional lives, ID empowers its employees to maintain that balance with set communication windows and abundant resources to help our employees maintain the balance that works best for them.

When physical offices are replaced by digital workspaces, a strong, positive culture can be a binding force connecting employees across different locations, helping them feel part of a unified team. At ID, we reinforce this unity with an integrated team approach, ensuring every ID’er gets to know their colleagues beyond their own practice areas. Our integrated approach not only benefits the employee experience but our clients too.

How we do it at ID

The culture of a remote-first organization is pivotal for the well-being and productivity of its employees, but also in shaping the experiences of its clients. It’s been proven time and time again that organizations that adopt an integrated approach deliver better results for their clients, with higher customer satisfaction and retention rates.

At its core, adopting an integrated approach starts with breaking down silos and creating consistent time for collaboration and relationship-building across the organization.

At Intelligent Demand, we get together weekly as an agency to talk about our accomplishments, give kudos to fellow team members, and learn from each other. ID’ers get to mingle with one another and collaborate face-to-face every year at our all-company Flywheel Summit at our Denver HQ. Activities like these help us deepen connections and drive collective growth.

Final Thoughts

At Intelligent Demand, we strive to create an environment that fosters passion, authenticity, and kindness—where employees are encouraged to try new things, push boundaries, and level up our relationships and client campaigns

ID’ers are authentic, kind, tenacious, and passionate–values that guide us in everything we do. Our remote-first approach wouldn’t be possible without the culture our employees live by each day.