Hear Chris Moody, Senior Director, Analyst from TOPO (now Gartner) and Rachel Lamie, VP of Integrated Growth Strategy at Intelligent Demand, discuss the proven integrated planning framework.
They’ll unlock their secrets to success and tell you where they see marketers commonly go wrong with integration.
Key takeaways:
- What do we mean when we say integration?
- Where does integration commonly go wrong in strategy?
- Get a walkthrough of the framework and how you can implement it in your organization today.