This is video 2 in our four-part series, Lists 101: How to Narrow Down Your Market Into Target Accounts. This series is aimed to help you narrow your market down into usable and accurate target account lists. In the first video, we discussed the common market acronyms and which ones are most important to you in the target account list process. In case you missed it you can watch it here.
In this second video, we’ll walk you through how to take your TAM (total addressable market) and further narrow that down into broad target account lists.