Content Marketing

ID’S APPROACH TO CONTENT MARKETING

There’s a story inside your company. It’s the story of what you really do. And why you do it. And why it’s unique, valuable and relevant. Your prospects and customers want to hear it, but not in tired, narcissistic, corporate-speak. They want to be engaged, challenged and inspired. They want to learn. They want you to respect their time and their intelligence.

The content that tells your story has to be more than just attractive or clever. It must be purposeful. It should be truly relevant to your target audience and what they care about. It should be accountable to your revenue. It should convert.

ID’s approach to content marketing begins with a deep understanding of your audience personas: their rational needs, emotional drivers, goals, challenges, opportunities, buying process, key areas of interest, trusted sources of information and preferred media channels. We identify intersections with your unique value proposition—areas where you can bring a credible, differentiated, valuable point of view.

Then we marry all of these insights with expert knowledge of conversion best practices, your revenue strategy, your technology stack, and your analytics plan to develop persona-relevant, revenue stage-targeted and channel-optimized messaging, content and creative.

Every piece of content we create helps propel leads toward the next stage in their buying journey.