But what is it, really? Some use Demand Generation to mean the same thing as lead generation. Others use it to mean “marketing automation software and lead nurturing best practices.”
At Intelligent Demand, we add the critical word “integrated” to the mix and define it this way:
Integrated Demand Generation: An integrated, holistic and measurable approach to growing revenue that engages your target audience at every step of their customer journey in highly relevant ways that add value and pull them deeper and deeper into your unique value proposition.
– Aberdeen Group, Forrester, SiriusDecisions
At Intelligent Demand, we use integrated demand generation to connect all of the dots within your revenue picture and help you move from Revenue 1.0 to Revenue 2.0.
As your agency partner, we work closely with all of the “revenue stakeholders” inside your company to transform the way you market, sell and retain customers into a world-class revenue engine with the following characteristics:
Examples of elements that may be included in a project plan:
Choose one of the following to learn more:
Find out how Intelligent Demand and Kaiser Permanente collaborated to deliver impactful ROI across complex, rapidly-evolving B2B and B2C healthcare-buying environments. Get your copy of this information-packed case study!