And if you don’t, your competitors will.
Engaging your buyers throughout their journey—in the right channels—with compelling messages, content and calls-to-action is one of the core secrets to a healthy, effective demand generation program. Blasting narcissistic messages to stale in-house lists and purchased contacts of dubious quality actually do more harm than good. Set-it-and-forget-it media campaigns waste money.
Modern marketers understand that to truly engage their audience and generate high quality leads, an integrated and strategic approach to paid, earned and owned media that synchronizes media, channels, messaging reporting, analytics and optimization with the customer journey every step of the way is required.
– Forrester The Multichannel Maturity Mandate
Intelligent Demand’s approach to Media Management gives your prospects and customers a unique experience that meets them where they are and converts them wherever and whenever they choose to engage.
Here are some of the best practices that make our media programs so effective:
Depending on budget, scope of work, and suitability for the program goals, your online multi-channel media program will leverage the following types of media:
Choose one of the following to learn more:
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