Media Planning and Management

Why Media Synchronicity Matters

It’s harsh-but-true: Your buyers expect you to meet them where they are with highly relevant messaging and content.

And if you don’t, your competitors will.

Engaging your buyers throughout their journey—in the right channels—with compelling messages, content and calls-to-action is one of the core secrets to a healthy, effective demand generation program. Blasting narcissistic messages to stale in-house lists and purchased contacts of dubious quality actually do more harm than good. Set-it-and-forget-it media campaigns waste money.

Modern marketers understand that to truly engage their audience and generate high quality leads, an integrated and strategic approach to paid, earned and owned media that synchronizes media, channels, messaging reporting, analytics and optimization with the customer journey every step of the way is required.

86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.

– Forrester The Multichannel Maturity Mandate


Intelligent Demand’s approach to Media Management gives your prospects and customers a unique experience that meets them where they are and converts them wherever and whenever they choose to engage.

Here are some of the best practices that make our media programs so effective:

  • Informed by deep audience research and detailed persona development
  • Integrated across channels and between stages of the customer journey
  • Multi-channel throughout the entire customer journey
  • Guided by data and insights from real world campaign performance
  • Optimized to improve conversions, budget performance and revenue impact to paid, earned and owned media tactics

Depending on budget, scope of work, and suitability for the program goals, your online multi-channel media program will leverage the following types of media:

  • Paid Search
  • Search Engine Optimization (SEO)
  • Teleprospecting
  • Telenurture
  • Paid Social
  • Display Advertising
  • Industry Associations
  • Retargeting
  • Remarketing
  • Affiliate Marketing
  • CPL/CPA programs
  • Website and Microsite Conversion
  • Acquisition Email
  • Programmatic Ad Buying
  • Online Events
  • Traditional Events
  • Audience Modeling
  • Reporting and Analytics
  • Conversion and Campaign Optimization

Sound Interesting?

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