Revenue Growth Strategy

You Can't Succeed Without a Strategy

Marketers today are under incredible pressure to drive results.

But skipping strategy and jumping right into tactics usually leads to wasted time, wasted money, a confused marketing and sales team and even more confused prospects and customers.

A solid strategy ensures that you are primed for success with a clear, actionable revenue plan. This clearly articulated vision serves as your near-term roadmap for getting pipeline and revenue results by synchronizing the way you market and sell with the way your target customer buys.

Your revenue growth strategy should consider and connect the key elements that will affect your success:

Your goals and key performance indicators (KPIs)
Your brand and unique value proposition
Your market and competitive position
Your audience, ideal client, target buyer personas and customer journey
Your messaging architecture, content plan and creative strategy
Your demand generation program design including campaign workflows and lead management processes
Your media and channels plan
Your integrated technology plan including marketing automation, CRM, CMS, search, social media, video marketing and other applications
Your reporting, analytics and optimization systems
Your internal communications and stakeholder alignment plan
Your budget, schedule and internal resource realities

Marketers who develop an integrated marketing strategy will deliver a 50% higher return on marketing investment (ROMI) than those who do not.

– Gartner

ID’S APPROACH TO REVENUE GROWTH STRATEGY

It’s rooted in industry insights, best practices and smart strategy.

We work to create your personalized strategy collaboratively with your team and your executive team.

We believe in doing it quickly, and not letting perfect be the enemy of good.

We want everyone involved to have realistic expectations. Don’t count on silver bullets and brilliant “ah ha” moments. Don’t boil the ocean.

You don’t need to be brilliant – you just need to make a thoughtful, integrated plan rooted in market and customer insights.

An ID-led revenue growth strategy guides the building, test, launch and evolution of your company’s integrated revenue program, including:

Program goals, KPI’s and other impact measures
Target audience definition including market segments, ideal account(s), buyer personas and customer journey maps
Messaging strategy
Creative, messaging and content strategy
Integrated program architecture including campaign workflows and lead management processes
Multi-channel media plan including paid, earned and owned channels
Lead management strategy (including lead and funnel stage definitions, scoring model, routing and alerts and SLAs)
Technology and data plan (including marketing automation, CRM, web/CMS, web analytics, ERP, data modeling and append)
Reporting and analytics plan
Program ROI / business case
Program Execution and Management Plan

Sound Interesting?

Choose one of the following to learn more:

Real Revenue Transformation™
A Healthcare Case Study

Find out how Intelligent Demand and Kaiser Permanente collaborated to deliver impactful ROI across complex, rapidly-evolving B2B and B2C healthcare-buying environments. Get your copy of this information-packed case study!