Here’s how some leading research firms define Sales Enablement:
At Intelligent Demand, we define Sales Enablement fairly simply: Giving your sales team what they need to close more business, more efficiently. Sales Enablement happens at the bottom of the funnel, during the consequential Decision stage of the customer journey.
An effective Sales Enablement program transforms the way marketing and sales work together to improve conversion rates, pipeline velocity, lead management processes and visibility into the funnel – resulting in an improved user experience through the customer journey.
At Intelligent Demand, we understand that every company is at a different point in their Sales Enablement journey. One-size-fits-all solutions don’t work.
Our approach evaluates the current state of your marketing and sales alignment, and identifies the gaps and unmet needs within your sales process and sales team. This isn’t just discovery; it’s about creating a shared view and preparing the organization for real transformation.
Based on these insights, we create an integrated sales enablement strategy and phased roadmap that gives your sellers the insights, tools and training they need to have relevant, conversion-oriented interactions with your prospects and customers. Then we execute that strategy in a highly collaborative, agile way that uses real world data to improve everything from your revenue process to bringing marketing and sales into tighter alignment with each other and the customer journey.
ID Sales Enablement improves revenue performance in multiple ways:
Intelligent Demand’s Sales Enablement solutions cover the following:
Choose one of the following to learn more:
Developed by Intelligent Demand’s Certified Account Based Consultants, this content series provides real world knowledge to help marketers lead an account based strategy and succeed at every stage of the journey, whether you are preparing, piloting, scaling, or innovating.