Trends aren’t just for the runways—they’re driving innovation across the board, including how content is created. In today’s digital landscape, marketing and technology (aka MarTech) have teamed up to revolutionize campaigns with innovative tools and strategies that drive results.
For copywriters, staying ahead of the curve requires more than creativity these days; you need to leverage the latest tech tools and trends to stand out. Did you know over 50% of marketing professionals already use generative AI, with 27% using it for copywriting? If you’re not keeping up, you’re getting left behind.
So what’s next? From AI-driven platforms to gamified tools, here are four MarTech trends every copywriter should know to stay ahead of the curve.
1. AI-Powered Content Creation Tools
AI is no stranger to copywriters. While the fear of it taking jobs has somewhat alleviated, it is transforming the content creation process. Tools like Jasper, ChatGPT, and Copy.ai can be powerful assistants when it comes to concepting, refining, and even drafting content—and it shows. 41% of marketers report increased revenue, while click-through rates jump 13% with AI-powered campaigns.
If you’re worried about the next Skynet or losing creativity, try this: use versions of ChatGPT or Jasper to see how they fit into your workflow. Start by generating email subject lines and refining them with your creative expertise.
(And no, an em dash isn’t a dead giveaway that AI was used.)
2. Personalization at Scale
“Dear,”
“Hey you!”
“Hi [Name],”
We’ve all gotten marketing emails like that. And those openings are a surefire way to make sure that email gets deleted. Today’s consumers expect brands to understand their unique needs and wants, so personalization can go a long way. There’s a reason personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
HubSpot, Salesforce, and Marketo offer ways to hyper-personalize everything from email campaigns to segment audiences. You can segment audiences based on behavior, demographics, and purchase history, craft ultra-personalized email campaigns with specific pain points, and even tailor website experiences in real-time. If you want to start connecting more with your audience (and grow your results), Mailchimp’s basic plan and HubSpot’s CRM offer small-scale personalization, allowing you to segment audiences or customize subject lines and greetings.
3. Voice Search Optimization
If you’ve said, “Hey Alexa…” today, this one’s for you. The rise of voice assistants like Alexa, Google Assistant, and Siri, has more and more users searching with conversational phrases. For example, an older way to search might have been “best restaurants Los Angeles CA.” But now, you might search “Where are the best restaurants in Downtown Los Angeles?” or “What are some good places to eat in Downtown Los Angeles?” This linguistical shift means copywriters need to adapt their strategies by using more natural, conversational language in headlines and meta descriptions.
To optimize for voice search, write FAQs or “how-to” content that directly answers natural-type questions and incorporates long-tail keywords that mimic how people speak. You can use AnswerThePublic to help find those conversational search terms. And for skeptics, here’s proof it works—a website optimized for voice search saw a 25% bump in organic traffic.
4. Interactive Content Tools
Engaging content doesn’t have to stop at static text. Interactive tools like quizzes, polls, and gamified experiences are becoming big drivers of audience engagement. On average, interactive content generates 52.6% more engagement, with users spending about 13 minutes interacting with it compared to just 8.5 minutes on static content.
Tools like Typeform offer powerful ways to engage your audience with interactive content. You can design personalized quizzes to boost lead generation, create dynamic infographics or reports that bring data to life, and incorporate gamified elements to keep users engaged longer and improve time-on-page metrics. Test the waters with free tools like Google Forms or Typeform to create simple, interactive experiences and see how they elevate your content strategy.
How will you use MarTech to boost your copywriting game?
It’s safe to say the future of copywriting isn’t just about writing—it’s about using the right tech to boost your impact and creativity. While you don’t need to jump on every trend, these MarTech ones can help you work smarter, deliver better experiences, and keep a competitive edge.
Ready to level up your copywriting game? Reach out to ID to see how we can help you make the most of these trends.