Going Beyond Last-Click Attribution
Attribution in marketing is at a crossroads. While businesses strive to track and measure every…
Performance Marketing vs. Media Management: The Ultimate Power Pair
There’s a sad reality happening across many marketing departments: a muddy view of performance marketing…
The New Model for Planning Your Engagement Channels
B2B Buying and Buyer Engagement Has Changed… B2B buying behavior has evolved significantly over the…
The State of B2B Paid Media in 2023
Watch our interview with Intelligent Demand's Media Strategy Supervisor, Carol Noon to learn about the…
5 Considerations for Evaluating DSPs vs. ABM Platforms
For starters, what is a DSP? A Demand Side Platform, DSP for short, is an…
Saying Goodbye to Cookies and How To Do It Properly
Update: Google has recently proposed a new timeline to withdraw support for third party cookies.…