As marketers we have a long list of acronyms that we use on a daily basis from TOFU, CTA, ICP, and even TAL. HVO or High-value offer, being one of them and perhaps a lesser known acronym. HVO’s, when utilized properly, can make a huge difference in the success of your account based program and accelerate prospects through your sales funnel.
Watch our Fireside Chat on-demand to hear Chris Moody, Senior Director Analyst at TOPO (now Gartner) and Aaron Owens, Director of Technology Strategy at Intelligent Demand talk about the basics of HVOs and how best to utilize them in your programs.