Nikki Flores

How Does ID Transform Revenue? Read Our Case Studies To Find Out

There aren’t too many agencies who sign up for measurable revenue impact in today’s complex-buying B2B world. We do – and we love every minute of it. Our in-house team of strategists, techies, and creatives work tirelessly to create and execute innovative campaigns that deliver...
Lucia Novara

A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email

Ah, the agency holiday card kickoff. The directive is always the same, “We want something totally off-the-wall, Big Concept, with bleeding edge tech, that will blow away our clients, and make X Competitor scratch their eyes out with envy. AdWeek should be begging us to...

16 Conversion Principles: Best Practices to Improve Campaign Performance

What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID.  And over the course of all of the many campaigns we’ve designed, launched, managed, measured and optimized, we’ve learned a few things about…