The funnel model — more than any other concept in the world of B2B revenue growth — is one of the most referenced, most used, and most simple tools for bringing some amount of clarity, order, and focus to an ever-more-complex world of modern marketing and sales.
Day: May 30, 2017
SiriusDecisions’ new Demand Unit Waterfall has got me thinking about funnels a lot. I love funnels. I draw them all the time on cocktail napkins and whiteboards. I make stupid punny jokes about funnel stages. I’m a funnel guy. (See what I did there?) But funnels can be misunderstood. Some people have even said the […]