John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.
On May 25, 2020, our country was shocked into a racial awakening by George Floyd’s murder at the hands of police. And to those of us who weren’t fully paying attention prior to this, we were faced with an unignorable realization: racism, inequality, and outright harm to people of color is certainly not a thing […]
I was doing some learning and reading in preparation for MLK Day this coming Monday… thinking about the life, teachings and example of Dr. Martin Luther King, Jr. The truth is, I have much to learn. But the more I read and think, the more astounded I am by him, his thinking, his teaching. For […]
Happy Thanksgiving! Thanksgiving is, hands down, my favorite holiday. What would we do without the food, friends, and family traditions that remind us who we are, who we love, and where we come from*? This is true even as we work to safely navigate this pandemic holiday season. Perhaps even more true. To me, the […]
Intelligent Demand just launched and is activating our first Diversity, Equity and Inclusion (DEI) policy.
Each of us has a choice about how we respond to the extraordinary times in which we find ourselves. Each of us can see differently, act differently, and change things for the better. We can place our hands on the long arc of the moral universe and help it bend toward justice if we want to.
We frequently get asked by our clients (CMOs, CRO’s, VPs of Marketing) to help them think through the right approach to use when they are going through significant changes or working through major events.
I’ve been using these letters a lot a lot lately in discussions with CEOs, CROs, CMOs, CCOs, and other folks whose job has A LOT to do with revenue. These 5 letters have been providing us a euphemistic shorthand for describing THE SHAPE of various forecasting curves.
What we’re learning and seeing from B2B revenue leader amidst COVID-19. A message from Intelligent Demand’s CEO.
These high level ABM phases are accurate and these four steps are what generally happens, over time, if you commit to succeeding with account based at your company.
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