This blog article is part of a multi-part series focused on B2B customer retention, customer growth, and customer experience. If your company is like many companies, you’re under-investing in customer retention, growth, and experience. So you’re going to need a credible case for investing in this untapped growth opportunity. That’s what this blog article is […]
This blog article is part of a multi-part series focused on B2B customer retention, customer growth, and customer experience. Ever notice that in most B2B companies, Marketing tends to over-focus on acquiring prospects and under-focus on retaining and growing customers? I have. And this has never made a lot of sense to me. I’m writing […]
On May 25, 2020, our country was shocked into a racial awakening by George Floyd’s murder at the hands of police. And to those of us who weren’t fully paying attention prior to this, we were faced with an unignorable realization: racism, inequality, and outright harm to people of color is certainly not a thing […]
I was doing some learning and reading in preparation for MLK Day this coming Monday… thinking about the life, teachings and example of Dr. Martin Luther King, Jr. The truth is, I have much to learn. But the more I read and think, the more astounded I am by him, his thinking, his teaching. For […]
Happy Thanksgiving! Thanksgiving is, hands down, my favorite holiday. What would we do without the food, friends, and family traditions that remind us who we are, who we love, and where we come from*? This is true even as we work to safely navigate this pandemic holiday season. Perhaps even more true. To me, the […]
Intelligent Demand just launched and is activating our first Diversity, Equity and Inclusion (DEI) policy.
Each of us has a choice about how we respond to the extraordinary times in which we find ourselves. Each of us can see differently, act differently, and change things for the better. We can place our hands on the long arc of the moral universe and help it bend toward justice if we want to.
We frequently get asked by our clients (CMOs, CRO’s, VPs of Marketing) to help them think through the right approach to use when they are going through significant changes or working through major events.
I’ve been using these letters a lot a lot lately in discussions with CEOs, CROs, CMOs, CCOs, and other folks whose job has A LOT to do with revenue. These 5 letters have been providing us a euphemistic shorthand for describing THE SHAPE of various forecasting curves.