John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.

Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX) B2B Marketing Exchange - B2BMX 2019 - Recap

Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX)

Deep Thoughts from 2019 B2B Marketing Exchange I go to a lot of conferences as part of my job. They’re a convenient way spend time with customers and prospects, meet with partners, scan emerging market trends and new technologies, and hear practitioners share case studies and lessons learned. But more than that, I just enjoy […]

5 Ingredients to High-Performing Tech Vendor/Agency Partnerships Agency Partnership - Intelligent Demand - Demandbase

5 Ingredients to High-Performing Tech Vendor/Agency Partnerships

[This article is the 2nd episode in a multi-part series about the strategic importance of Partnership co-authored by John Common and Kent Ragen. Enjoy!] Operationalizing the Partnership It’s no secret that certain commitments and investments need to occur in order for two parties to work successfully together. It all starts with trust, which typically starts […]