John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.

Saying nothing and doing nothing is unacceptable.

Saying nothing and doing nothing is unacceptable.

Three months ago, a global pandemic engulfed the entire world. We’ve all been struggling through the loss, pain, risk, and confusion caused by this sudden sickness. COVID-19 has made one thing abundantly clear to anyone who is paying attention: the way we live and the choices we make fundamentally affect each other.  A week ago, […]

Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX) B2B Marketing Exchange - B2BMX 2019 - Recap

Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX)

Deep Thoughts from 2019 B2B Marketing Exchange I go to a lot of conferences as part of my job. They’re a convenient way spend time with customers and prospects, meet with partners, scan emerging market trends and new technologies, and hear practitioners share case studies and lessons learned. But more than that, I just enjoy […]