John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.

The research is clear: there is a goldmine in retaining and growing your customers Customer Retention and Expansion

The research is clear: there is a goldmine in retaining and growing your customers

This blog article is part of a multi-part series focused on B2B customer retention, customer growth, and customer experience. If your company is like many companies, you’re under-investing in customer retention, growth, and experience. So you’re going to need a credible case for investing in this untapped growth opportunity. That’s what this blog article is […]

Why you need to re-focus on your customers. Right now. Customer Focus

Why you need to re-focus on your customers. Right now.

This blog article is part of a multi-part series focused on B2B customer retention, customer growth, and customer experience. Ever notice that in most B2B companies, Marketing tends to over-focus on acquiring prospects and under-focus on retaining and growing customers? I have. And this has never made a lot of sense to me. I’m writing […]

Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report DEI progress

Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report

On May 25, 2020, our country was shocked into a racial awakening by George Floyd’s murder at the hands of police. And to those of us who weren’t fully paying attention prior to this, we were faced with an unignorable realization: racism, inequality, and outright harm to people of color is certainly not a thing […]

Gratitude: the Hard Parts lead to the Good Stuff Happy Thanksgiving!

Gratitude: the Hard Parts lead to the Good Stuff

Happy Thanksgiving!  Thanksgiving is, hands down, my favorite holiday. What would we do without the food, friends, and family traditions that remind us who we are, who we love, and where we come from*? This is true even as we work to safely navigate this pandemic holiday season. Perhaps even more true. To me, the […]