Each of us has a choice about how we respond to the extraordinary times in which we find ourselves. Each of us can see differently, act differently, and change things for the better. We can place our hands on the long arc of the moral universe and help it bend toward justice if we want to.
We frequently get asked by our clients (CMOs, CRO’s, VPs of Marketing) to help them think through the right approach to use when they are going through significant changes or working through major events.
I’ve been using these letters a lot a lot lately in discussions with CEOs, CROs, CMOs, CCOs, and other folks whose job has A LOT to do with revenue. These 5 letters have been providing us a euphemistic shorthand for describing THE SHAPE of various forecasting curves.
What we’re learning and seeing from B2B revenue leader amidst COVID-19. A message from Intelligent Demand’s CEO.
These high level ABM phases are accurate and these four steps are what generally happens, over time, if you commit to succeeding with account based at your company.
Intelligent Demand CEO John Common was asked by the ABM Leadership Alliance for advice on how to ensure ABM pilot success.
Whether your goal is to acquire net new customers, to retain existing customers, or to expand your relationship with existing customers through cross-sell, upsell or land-and-expand, there are 4 core demand approaches.
ABM isn’t about faith or magic. There are specific reasons why account based is so transformative. There are guiding principles that help revenue teams focus on, execute and use to grow revenue better with account based. We call them the 7 Success Pillars.
Deep Thoughts from 2019 B2B Marketing Exchange I go to a lot of conferences as part of my job. They’re a convenient way spend time with customers and prospects, meet with partners, scan emerging market trends and new technologies, and hear practitioners share case studies and lessons learned. But more than that, I just enjoy […]