As marketers, we analyze buyers, markets and competition in order to identify important distinctions among sub-groups. These distinctions often reveal significant opportunities for more focused strategy, more attractive and profitable product and service offerings, and more compelling messaging. But how does segmentation pay off? Why bother with the hassle?
50? Yeah, you heard us right. We’re summarizing the key marketing automation trends, tips and statistics that were shared at the 2014 SiriusDecisions Summit in
Marketing and Sales often operate with very different expectations regarding what the other is doing. And certainly, software alone won’t solve these issues! However, a properly-implemented marketing automation platform will give marketing and sales the toolset to create and maintain that alignment
A good marketing automation platform will also give you new visibility (in the form of reports, dashboards and actionable data) into the performance of your campaigns, buying stages and program components. Armed with this data, you can then optimize your marketing efforts and incrementally improve results.
While you can never truly “automate marketing” (the term stuck, even though it is imprecise at best), marketing automation software absolutely offers significant efficiency gains. Imagine how much time it would take to respond appropriately to every single lead in your opportunity funnel – regardless of their level or area of interest, in every stage of their buying process, without fail, every day of the year – with the right message, right offer and right call to action/next step.