Denver, CO – Intelligent Demand has been tapped by the ABM Leadership Alliance (ABM LA) to deliver one of two keynotes at ABM Revealed, a digital event focused on teaching marketing and sales teams how to align, engage, and measure for B2B success.
On June 18, 2019, speakers from 13 ABM LA member companies, including Salesforce, Demandbase, Engagio, LeanData, ON24, Sigstr, Salesloft, Bizzabo, Pathfactory, Radius, PFL, Vidyard, and InsightSquared, will host individual sessions featuring behind-the-scenes customer interviews and success-focused B2B marketing stories. The member sessions – which will fall under either the Align, Engage, or Measure track – will feature 13 unique customer case studies that demonstrate a successful use of each ABM LA member’s technology inside of an in-market ABM program. By focusing on real customer success stories and case studies, ABM Revealed attendees will walk away from every session with practical examples to put into action with their own marketing teams.
Intelligent Demand’s keynote ‘Demystifying ABM Technology‘ will follow opening remarks from NYT Best Selling Author, Internet pioneer, 7th-generation entrepreneur, founder of five, multi-million dollar companies, Jay Bear. The Intelligent Demand keynote by CEO John Common and Technology Strategy Director Eli Snyder will offer guidance for a clear and strategic way to assess where companies are in their ABM journey, what their true needs for tools are, and how to apply those tools to create successful ABM programs that drive significant revenue impact. The keynote will also introduce all of the ABM LA member sessions and provide insights into how where each member company’s technology fits inside early and mid-journey account based tech stacks.
ABM Revealed is available now on demand.
About Intelligent Demand
Intelligent Demand (ID) is a full service revenue agency that helps our clients find, keep and grow relationships with their ideal customers. We give our clients the capabilities they need to expertly connect marketing budgets to measurable business impact, and permanently transform how they grow revenue.
Our solutions target the pillars of world class revenue performance: integrated revenue growth strategy, customer-centric go-to-market planning, account based and demand generation programs, sales enablement programs, and best-of-breed technology, data and analytics services.
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Senior Marketing Manager