Reporting and Analytics

Turn Data Into Actionable Insights

The real fun (and revenue impact) begins after launch.

Capturing, reporting and analyzing the results of your integrated demand generation and sales enablement program (including the campaigns, content, tactics, channels, technology integration points, handoffs and lead management rules, conversion rates, funnel metrics and more) gives you the actionable insights to optimize your program and drive more and more ROI.

Easier said than done.

Getting useful Reporting and Analytics out of your revenue engine is much, much easier when you:

  • Work with an expert partner who has certified skills and deep experience designing, configuring, building, launching, reporting and optimizing these kinds of integrated, technology-driven, data-guided programs
  • Bake in Reporting and Analytics to your Integrated Revenue Growth Strategy on the front end
  • Properly configure and integrate your technology stack
  • Ensure marketing, sales and your leadership team are on the same page

86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.

– Forrester “The Multichannel Maturity Mandate”


We start with the end in mind: your definition of success, with a ruthless eye toward improving conversion performance. This is where huge ROI gains are made. Don’t underestimate the power of data-driven, iterative improvement.

In this phase, your team and Intelligent Demand work closely together to measure the results of your initial campaigns, analyze the data, make adjustments and improve the points of conversion in your marketing and sales funnel, per the Analytics & Optimization Plan created during the Revenue Engine Design phase.

Revenue is not an accident. Growth comes when you pay attention to results and use them to drive improvement.

Data doesn’t lie. The data we collect paints the evolving picture of your revenue ecosystem. We build tracking and measurement into your revenue success plan from the very first step.

Our decisions, whether about strategy, creative work, or technical choices, are guided by the numbers.

Some key measures that we track:

  • Lead volume by funnel stage
  • Conversion rates
  • Cycle time
  • Costs / marketing spend by funnel stage
  • Revenue impact / influence on sales pipeline
  • Closed won/lost rates by lead source

Sound Interesting?

Choose one of the following to learn more: