Sales Messaging That Converts: When to Disrupt the Status Quo vs. Advocate for the Incumbent
One of the most crucial decisions in B2B sales revolves around whether to disrupt your…
6 Engagement Channels Mistakes B2B growth teams make
Are you making these audience engagement mistakes? In B2B marketing and sales, the channels where…
The New Model for Planning Your Engagement Channels
B2B Buying and Buyer Engagement Has Changed… B2B buying behavior has evolved significantly over the…
Rethinking the Salesforce Lead Object: A Processing Hub for MAP Integrations
Go-to-market strategies have shifted dramatically in recent years, with Account-Based Experiences (ABM/ABX) and Demand Generation…
2025 Revenue Operations Predictions: What B2B Enterprise Leaders Need to Know
As enterprise organizations grapple with increasing market complexity and growing pressure to deliver measurable growth,…
2X + ID: A Letter to Our Clients, Prospects, Partners, and the Entire ID Community
By John Common, Founder & CEO, Intelligent Demand Friends of ID, If you’ve ever been…
RevOps vs. CGO: How to Drive Growth Without Adding a C-Suite Role
Growth is the north star for every go-to-market (GTM) team. More and more companies are…
ABM as Your Core Strategy: Benefits and Challenges
What happens when account-based marketing (ABM/ABX) goes beyond being just one of many strategies in…
The 7 Steps to the Content Life Cycle Going Beyond Bland in B2B
It’s unfortunate but true, most B2B content often falls flat—uninspired, generic, and forgettable. Yet, it…
The New Buyer Behavior and MQL Model Disconnect
B2B buyers have changed—and your strategy should too. Are your strategies still centered around the…
Unlock Targeting Efficiency with a Precise ICP
A precise Ideal Client Profile (ICP) and Target Account List (TAL) are nothing new in…
6 Tips for Planning Your Marketing Budget for 2025
Every year around this time many companies undergo forecasting and budget planning for the coming…