Intelligent Demand is now part of 2X.
Nothing has changed about our commitment to you—but beginning March 31, this website will transition to 2X.marketing as we unify our brand and capabilities.

Lessons Learned in Season 1, & What to Expect in Season 2
If you’d told me a year ago that Intelligent Demand would be launching a podcast,…

Why the MQL Model is Outdated and Disadvantages Sales
It's time we talk about something that’s been quietly holding us back—the MQL (Marketing Qualified…

Mastering GTM Success Without Getting Lost in the Buzz
A robust go-to-market (GTM) strategy isn't just a luxury—it's a necessity. But what makes a…

From Subject Expert to Leader of Leaders: How to Manage the Transition
Transitioning from managing a team to leading managers is no small feat. It requires a…

2024 Go-To-Market Trends for Growth Planning
The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays,…



