Account Based Workshop

Succeeding with Account Based Marketing: Launching a Pilot

It’s an exciting time to be a marketer in B2B. Early adopters who have embraced account based marketing (ABM) have seen revenue skyrocket, and successful B2B marketers are getting better every day at engaging target accounts and connecting the dots between marketing, sales and customer success.

But what if you’re behind the curve?

Luckily, even if your competitors have beaten you to market, it’s not too late to catch up. Together, Intelligent Demand, Terminus, Adobe, and Uberflip are hosting a series of virtual workshops that will help B2B marketers and their teams get an ABM pilot into market fast – when time, budget, and resources are limited. These hands-on sessions will walk attendees through a pragmatic approach to account based marketing, starting with how to design an account based pilot that launches quickly, builds cross-department alignment, and starts generating account based ROI.

After this workshop, you will walk away with:

  • The framework for developing an account based pilot that will get your program into market quickly to begin gathering data and delivering results
  • An understanding of the minimum things your team needs to launch a successful pilot: tech, data, content, analytics
  • A “starter strategy” for proving account based at your company
  • Tips and insights from leading B2B consultants and technology companies who are already succeeding with account based during a live panel following the workshop 

This is a fully-interactive workshop, NOT a webinar. At this limited-seating event, you’ll work directly with our experts to start building a powerful ABM strategy for your company. Reserve your spot now for one of four workshops starting in August 2020 and join us!

Succeeding with Account Based Workshop


ABM Workshop
Terminus ABM Workshop
Adobe ABM Workshop
ABM Workshop - Terminus
ABM Workshop - Adobe