Intelligent Demand is now part of 2X.
Nothing has changed about our commitment to you—but beginning March 31, this website will transition to 2X.marketing as we unify our brand and capabilities.
MQL Success vs. ABX Success: How to Rethink Your Metrics in an Account-Centric World
The Lead-Centric Past: MQLs as the North Star If you’re still measuring success by how…
ABM as Your Core Strategy: Benefits and Challenges
What happens when account-based marketing (ABM/ABX) goes beyond being just one of many strategies in…
Unlock Targeting Efficiency with a Precise ICP
A precise Ideal Client Profile (ICP) and Target Account List (TAL) are nothing new in…
Video Series: How to Fuel Your ABM Engine with High-Value Offers (HVOs)
The buzz around Account-Based Marketing (ABM) is unavoidable. Everyone's talking about its potential to close…
Mastering Account-Based: The Secret to B2B Success
Standing out from the crowd in the world of B2B is no small feat. With…
An Overview of High-Value Offers and How to Use Them
Account Based Marketing (ABM/ABX) sits at the top of B2B marketing strategies these days. It’s…
The Ultimate Account Based Marketing Guide
We're extremely proud to present our ultimate guide to account based marketing. This guide is…
5 Considerations for Evaluating DSPs vs. ABM Platforms
For starters, what is a DSP? A Demand Side Platform, DSP for short, is an…
