Currently viewing the category: "Thought Leadership"

This post is a partial overview of the new Canadian Anti-Spam Legislation. There is much more to this complex legislation than I address here (plus, I’m not a lawyer). Also, the law is not even in market yet, meaning no one knows yet exactly how it will work in practice. So, buyer (and marketer) beware! The […]

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Forrester, Gartner, Aberdeen Group and Sirius Decisions all report that best-in-class companies who invest in Integrated Demand Generation (IDG) achieve truly impressive results: 16% higher campaign response and conversion rates 33% increase in close rate 33% increase in marketing ROI 49% increase in year-over-year revenue 50% decrease in time to execute campaigns 85% decrease in […]

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In the first installment of our Essential Guide to Understanding Demand Generation, we explained how we define Integrated Demand Generation (IDG) here at Intelligent Demand. So, now that you know it’s an integrated, holistic, measurable approach to growing revenue, how do you know if it’s right for your business? Here’s a shortcut: answer the following […]

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What is Agile Marketing? Agile Marketing is the next generation of marketing practice, designed for today’s buyer-centric, multimodal, interconnected world of complex purchases. It’s quickly emerging as a core approach that modern marketers use to become essential players in revenue creation. It’s been shaped, largely organically, by the forces defining the current landscape of marketing: […]

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“Demand Gen” If your job has something to do with growing revenue at your company, you’ve probably been hearing that phrase a lot lately. But what is Demand Generation, really? Why (and how) does it work? We’re working on a new ID white paper named THE ESSENTIAL GUIDE TO UNDERSTANDING DEMAND GENERATION that will answer […]

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ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the (hopefully) right thing. In the wrong hands, scareducation can cause […]

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There’s a moment in every infomercial when someone struggling with something—that no one actually struggles with—decides enough is enough. “There’s got to be a better way!” Of course, the “better way” is usually just a silly solution to a problem that didn’t exist a couple days earlier. But that’s advertising’s age-old “we ran out of […]

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