Category Archives: Thought Leadership

Kelsey Franklin

Why “Fulfillment Emails” Are a Best Practice

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Congratulations—you’ve carefully crafted an email that’s attracted engagement from your target audience…Now what? Oftentimes, in the business of writing for marketing, life can seem to revolve around a single email. Sure, in the age of modern marketing and marketing automation, the email itself is a…

Theo Romeo

5 ways to create superfluous buyer personas (or, how to avoid mistakes I made in my youth)

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I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I was amped to get all that I learned on…

Nikki Flores

How to Write Content That Is Readable – and Prove It

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When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my notebook and wiping the sweat off of my palms right before…

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers

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At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…

Lizzie Catalano

How to Get the Most Out of Your Digital Marketing Service Provider

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Our CEO, John Common, was a panelist at a Marketo Summit roundtable where the discussion focused on the transformation, implementation, integration, and managed services for marketing automation services, and how digital service providers can provide a critical piece of the digital marketing puzzle by becoming…