Category Archives: Thought Leadership

Nikki Flores

Top 5 Blunders Brands Make When Trying to Engage Customers

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At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director of Marketo’s Product Marketing, Vidya emphasized the importance of engaging consumers at every single stage of their…

Lizzie Catalano

How to Get the Most Out of Your Digital Marketing Service Provider

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Our CEO, John Common, was a panelist at a Marketo Summit roundtable where the discussion focused on the transformation, implementation, integration, and managed services for marketing automation services, and how digital service providers can provide a critical piece of the digital marketing puzzle by becoming…

Beyond Problem Solving to Problem Finding: Insights from Oracle’s Modern Marketing Experience 2015

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Increasingly educated and empowered customers are able to solve their own problems. The emerging skill is finding problems they don’t know they have.  Daniel H. Pink, NY Times bestselling author and host of National Geographic’s Crowd Control, delivered an insightful and engaging keynote at Oracle’s…

Lizzie Catalano

Intelligent Demand and Kaiser Permanente Colorado Present at SXSW Interactive

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Intelligent Demand and Kaiser Permanente Colorado recently appeared at the Marketo Engagement Lounge in Austin, TX for SXSW Interactive 2015 to present their joint session on Transformational Engagement Marketing Through Brand Activation and Consumer Nurturing. In the session, KPCO and ID explained how they partnered together…

The Agency Pitch

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Four Reasons Why We Should Consider Working Together If your advertising, social media, SEO or web design/UX/UI agency serves companies with a complex, high value or multi-step revenue process, you should consider adding ID-powered demand generation, marketing automation and content marketing services to your comprehensive…