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"Thought Leadership"
ID Word of the Day: Scareducate Scareducation is an allegedly altruistic but ultimately manipulative strain of “thought leadership” whereby a consultant innocently informs the prospect about various options and their terrifying consequences in order to scare the crap out of the recipient into doing the (hopefully) right thing. In the wrong hands, scareducation can cause [...]
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There’s a moment in every infomercial when someone struggling with something—that no one actually struggles with—decides enough is enough. “There’s got to be a better way!” Of course, the “better way” is usually just a silly solution to a problem that didn’t exist a couple days earlier. But that’s advertising’s age-old “we ran out of [...]
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Intelligent Demand is hosting a Meetup with VisitorCentric on March 21st at our building in the RiNo district of Denver. The details are below. Hope you can make it! MEETUP: The Simple Truth About Conversion Optimization & Testing Wednesday, March 21, 2012, 5:30 PM Hosted by Intelligent Demand and VisitorCentric @ The Laundry Building – [...]
Read More →Have you been hearing more and more about marketing automation? Do you have questions? Would you benefit from a practical, down-to-earth (read: no vendor hype) overview of how marketing automation works, how it could benefit your company and how to get started? Then join us on Wednesday, March 30th, 2011 for the Colorado AMA’s Knowledge Series. [...]
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I think books tend find us at the right time. That has certainly been true for me with non-business books, but it’s also been true with books about business strategy, marketing, new media, sales, etc.
Being a lifelong learner AND a book nerd…
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