Content Strategy: Why Marketing Executives Need More Than Just More Content
Content is everywhere; but most of it isn’t driving revenue. Marketing teams are under constant…
How to Conduct a Competitive Audit for Better Brand Messaging
Let’s face it— standing out is tough in a crowded market. But here’s the good…
What’s the Difference Between ‘Content Marketing’ and Just ‘Marketing’? And How to Use Content to Stand Out Boldly
Marketing is broad. There are countless specialties, from event marketing to MarTech automation, with each…
4 MarTech Trends Copywriters Can’t Afford to Ignore
Trends aren’t just for the runways—they’re driving innovation across the board, including how content is…
6 Engagement Channels Mistakes B2B Growth Teams Make
Are You Making These Audience Engagement Mistakes? In B2B marketing and sales, the channels where…
The New Model for Planning Your Engagement Channels
B2B Buying and Buyer Engagement Has Changed… B2B buying behavior has evolved significantly over the…
Best Practices for Crafting Effective B2B Websites
Empower your account based strategy with our comprehensive checklist.
The 7 Steps to the Content Life Cycle Going Beyond Bland in B2B
It’s unfortunate but true, most B2B content often falls flat—uninspired, generic, and forgettable. Yet, it…
Announcing Season 2 of Growth Driver
Season 1 of Growth Driver absolutely flew by! As we get ready to launch season…
Lessons Learned in Season 1, & What to Expect in Season 2
If you’d told me a year ago that Intelligent Demand would be launching a podcast,…
Video Series: How to Fuel Your ABM Engine with High-Value Offers (HVOs)
The buzz around Account-Based Marketing (ABM) is unavoidable. Everyone's talking about its potential to close…
Winner: Best Marketing Campaign of the Year
We were thrilled to take home the EXPY award for Marketing Campaign of the Year…