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The Convergence of B2C and B2B and How Brands Can Help
The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…
Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common
It’s a borderline cliché in the consultancy/agency business when a firm updates or evolves its…
Finding Courage in Healthcare Marketing
Intelligent Demand Creative Director Theo Romeo talks about the importance of creative messaging in the…
A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email
Ah, the agency holiday card kickoff. The directive is always the same, “We want something…
Realworld Grammar: When to Break the Rules
A few days ago, I made an editorial decision. In a sentence in one of…