Here’s a quick read from Marketing Sherpa about the effectiveness and usage of various testing variables for the email marketing channel/tactic.
Obviously, one of the strengths of using demand generation strategies and tactics to grow a business is the ability to measure, test and optimize results. Using real data to guide your optimization efforts beats “hunch-based steering” every time. Use these kinds of tests to increase the performance of your revenue engine in 2012!
I thought you’d appreciate the content if you hadn’t seen it yet:
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