We’re thrilled to announce that our client, Level 3, was recently awarded a Business Marketing Association (BMA) Gold Key Award in the Content Marketing category for their Voice Complete campaign, beating out eleven other entries. Together, Level 3 and Intelligent Demand created a highly targeted, compelling story for their Voice Complete campaign, which included multiple content offers, videos, and touches, all synchronized with the buyer’s journey.
The Colorado Business Marketing Association Gold Key Awards recognizes the best in B2B Marketing with a Colorado connection. With 65 categories, all areas of B2B marketing are represented. The emphasis isn’t just on the creative and what looks good—it’s about the strategy and the business results as well. The BMA Gold Keys are noted across the Front Range for their excellence, and each entry is evaluated by a distinguished panel of judges. Every admission is independently reviewed by each judge and scored in four categories:
- Selling Proposition
Level 3 was the only entry in the Content Marketing category to receive a Gold. The results from the Voice Complete campaign that contributed to this award included:
- 178% increase in open rates
- 307% increase in CTR
- 600+ Opt-Ins
If you want to see what it takes to win the Gold, contact us at Intelligent Demand. We’d be more than happy to get into the nitty-gritty of content marketing, integrated demand generation, and revenue transformation with you.