Intelligent Demand Takes Home Gold at the 2014 Content Marketing Awards for work with Kaiser Permanente

Intelligent Demand’s client Kaiser Permanente Colorado recently added another prestigious award to an already impressive haul for 2014! It received a Gold Award from the Content Marketing Institute for Best Use of Marketing Automation in Content Marketing. This is a big deal folks. Other companies receiving awards on the night included: Disney, Google, Esurance, and Marketo, so KPCO and ID are definitely in good company.

Intelligent Demand and Kaiser Permanente Colorado teamed together to create a custom solution that leveraged marketing automation technology to further the reach and impact of their marketing. Their campaign engaged with B2B audiences across multiple channels, tailoring messaging to each individual user’s progress along the buyer’s journey.

Some of the impressive results that made the judges stand up and take notice included over $23 million in marketing-sourced revenue impact, 165 new group sales, and direct influence over 53% of ALL closed B2B business in the region. And perhaps most impressively, this all happened in the first 18 months of the program!

This award really serves as testament to the leading edge solution we jointly implemented. These kinds of results only happen when the client and agency are truly in lockstep, working toward the same goals. One Revenue Team™ in action!
Congratulations to everyone at Kaiser Permanente who helped with this victory. As always, we are so proud to partner with a company that truly “gets it.”

If you’re interested in learning more about what a partnership with Intelligent Demand can do for you, give us a shout!

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