Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into revenue leaders. Any agency can create activity for their client. Most can create an ad, write and design a piece of content, and maybe even deploy campaigns in marketing technology stacks. Very few can do those things and connect the dots back to what’s most important — creating a scalable and sustainable revenue growth engine.
But how do we do it? It all starts with the talented and passionate marketers that make up the ID team. In this blog series we aim to introduce you to each of our superheroes behind the mission. So, without further ado, please meet… Raleigh Jackson!
When did you start at ID?
I started at ID in October of 2014.
Describe your career so far, where did you go to school?
I started my B2B marketing career as an intern with ID and haven’t looked back. My first role was as a project manager, where I learned to really appreciate a well developed, thoughtful process. It didn’t take long before I made my way into the strategic world of integrated growth strategy, where I learned to really appreciate a well hacked process, and passionate teammates to work with to turn a thoughtful strategy into a well oiled revenue machine. Prior to my work in Marketing, I graduated with a communications degree from Colorado State University with a minor in Peace and Reconciliation, a skillset and mindset that comes in handy in the fast paced agency world.
What do you do here at ID? Describe your role.
Everyone at ID works with a growth mindset. Revenue growth, professional growth, personal growth – whatever it may be. In my position as an Account Supervisor, I act as a cornerstone between the ID team and our clients, playing quarterback to our clients’ business growth as well as their growth into revenue leaders within their organizations.
What is your favorite part about ID? What drew you in?
I have a unique history at ID in that I started my career here, left to pursue a freelance career, then came back because I truly missed the passion and opportunity that it offered. ID is a company that says it cares about bettering its employees, clients and the world then sets KPI’s and goals to show that they don’t just talk the talk, but also walk the walk. I’ve seen ID consistently evolve and mature because it is an organization led by people who know how to make impactful change. That’s the kind of place I want to spend the majority of my time and brainpower.
What are your passions outside work? Where can we find you on the weekends?
I love being fully immersed in the world. If you’re into Matrix references, give me the red pill. To do that, I’ve found that traveling, reading, watching and engaging are the ways I feel most connected and passionate about the world. My favorite means of travel is on my own two feet (my endless attempt to find running buddies).
The year 2020. We’ve been faced with a lot of challenges and the desire to see a change. What are you most excited to see come out of it? What have been the silver linings? Where would you like to see the world go from here?
I’m hopeful that the red pill the world has swallowed this year is enabling us to grow in the right direction. Many people and institutions, including ID, have been ignited to think outside the confines of our immediate influence, and evaluate how it is we contribute to positive change.
Moving forward, I’m hopeful that we can find some more common ground. We’re all so connected, yet so different. My hope is that the truths we’ve faced in 2020 will help us find governing systems that recognize and fights social injustice, a healthcare system that is rooted in the health of the people instead of the financial health of it’s institutions, and individuals who are enabled by facts and truths to form their opinions and fight for what they believe in.