Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into revenue leaders. Any agency can create activity for their client. Most can create an ad, write and design a piece of content, and maybe even deploy campaigns in marketing technology stacks. Very few can do those things and connect the dots back to what’s most important — creating a scalable and sustainable revenue growth engine.
But how do we do it? It all starts with the talented and passionate marketers that make up the ID team. In this blog series we aim to introduce you to each of our superheroes behind the mission. So, without further ado, please meet…Tony Campos!
When did you start at ID?
I started in November of 2020.
Describe your career so far, where did you go to school?
I have years of experience with paid advertising having personally managed accounts with monthly spend from $500 to 200k+. At my previous agency I managed the #1 automotive dealer in sales during and before the pandemic. I have worked directly with vendors like Google, Facebook, and Microsoft having been a beta tester in some cases.
I graduated from the beautiful James Madison University with a degree in International Business and Marketing with a minor in Spanish. Other skills I have include web page optimization and design.
What do you do here at ID? Describe your role.
I create, report on, and optimize media campaigns. Correcting items like audience targeting and conversion tracking for clients allows me to best optimize. I bring new ideas from insights I gather and am typically the person who implements said ideas.
What is your favorite part about ID? What drew you in?
Definitely the culture. People aren’t hiding behind fake personalities so it’s much easier to communicate with each other. Transparency is real as well.
When did your journey in revenue growth begin and what have you found the most interesting?
Since I got into marketing, all clients want more revenue. What I find most interesting with ID is how we closely work with sales and marketing teams. This allows us to keep a consistent message across channels and better target potential leads.
What are your passions outside work? Where can we find you on the weekends?
Most weekends you find me rotating between the dog park and gym. Pre-Covid I enjoyed casual drinks with friends as well.
The year 2020. We’ve been faced with a lot of challenges and the desire to see a change. What are you most excited to see come out of it? What have been the silver linings? Where would you like to see the world go from here?
I hope to see a more empathic and connected society. Silver lining personally that my job/career is more valued. No commutes and more time with my dog are my favorite pluses though. Going forward I can’t wait to start hanging out (drinking) with large groups and traveling again.