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What’s the Difference Between ‘Content Marketing’ and Just ‘Marketing’? And How to Use Content to Stand Out Boldly
Marketing is broad. There are countless specialties, from event marketing to MarTech automation, with each…
4 MarTech Trends Copywriters Can’t Afford to Ignore
Trends aren’t just for the runways—they’re driving innovation across the board, including how content is…
How to Identify (and Own) Your #1 Differentiator
One of the core drivers of any product and marketing strategy is differentiation meaning: How…
Building Your Modern MarTech Stack for 2025
Let’s talk about the modern marketing technology (martech) stack. 2024 introduced some pretty dominant marketing…
Sales Messaging That Converts: When to Disrupt the Status Quo vs. Advocate for the Incumbent
One of the most crucial decisions in B2B sales revolves around whether to disrupt your…
6 Engagement Channels Mistakes B2B growth teams make
Are you making these audience engagement mistakes? In B2B marketing and sales, the channels where…
The New Model for Planning Your Engagement Channels
B2B Buying and Buyer Engagement Has Changed… B2B buying behavior has evolved significantly over the…
Rethinking the Salesforce Lead Object: A Processing Hub for MAP Integrations
Go-to-market strategies have shifted dramatically in recent years, with Account-Based Experiences (ABM/ABX) and Demand Generation…
2025 Revenue Operations Predictions: What B2B Enterprise Leaders Need to Know
As enterprise organizations grapple with increasing market complexity and growing pressure to deliver measurable growth,…
Best Practices for Crafting Effective B2B Websites
Empower your account based strategy with our comprehensive checklist.
2X + ID: A Letter to Our Clients, Prospects, Partners, and the Entire ID Community
By John Common, Founder & CEO, Intelligent Demand Friends of ID, If you’ve ever been…