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Ben Marshall Snowboarding

Meet an IDer: Ben Marshall

Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into…
Customer Focus

Why you need to re-focus on your customers. Right now.

This blog article is part of a multi-part series focused on B2B customer retention, customer…
Preparing for a cookieless world

Saying Goodbye to Cookies and How To Do It Properly

Update: Google has recently proposed a new timeline to withdraw support for third party cookies.…
Joel Mischke

Meet an IDer: Joel Mischke

Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into…
Women's History Month

Celebrating Women’s History Month and the Women Who Lead ID

Happy Women’s History and Gender Equality Month! We’re excited to be celebrating not only women’s…

Dear Funnel, We Owe You An Apology

SiriusDecisions’ new Demand Unit Waterfall has got me thinking about funnels a lot. I love…
DEI progress

Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report

On May 25, 2020, our country was shocked into a racial awakening by George Floyd’s…
BHM Resources

Black History Month: some resources that really resonate with us

We’re celebrating Black History Month at Intelligent Demand because we see it as an important…
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce: Part 2

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…