Rethinking the Salesforce Lead Object: A Processing Hub for MAP Integrations
Go-to-market strategies have shifted dramatically in recent years, with Account-Based Experiences (ABM/ABX) and Demand Generation…
2025 Revenue Operations Predictions: What B2B Enterprise Leaders Need to Know
As enterprise organizations grapple with increasing market complexity and growing pressure to deliver measurable growth,…
RevOps vs. CGO: How to Drive Growth Without Adding a C-Suite Role
Growth is the north star for every go-to-market (GTM) team. More and more companies are…
Layering exegraphics and intent data to up your game (and your returns)
RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
The Power of RevOps with Nicole Davolt
RevOps is not the new marketing operations, in fact it's not a department at all,…
Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?
It's planning season again. We got this question from one of our clients -- and…
