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Layering exegraphic data

Layering exegraphics and intent data to up your game (and your returns)

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes…
Nicole Davolt

The Power of RevOps with Nicole Davolt

RevOps is not the new marketing operations, in fact it's not a department at all,…
Sales Pipeline Coverage

Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?

It's planning season again. We got this question from one of our clients -- and…
Guide to Marketing Data

When to Invest and When to Ignore

A Marketing Leader's Guide to Data.
Sales Engagement Platform

Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform

Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…
Flirting with the best of Intent(ions)

Flirting With the Worst of Intent(ions)

Learn what dating apps can teach us about scoring prospects with intent data.