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It’s Time to Kill the Lead Object in Salesforce: Part 2
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
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It’s Time to Kill the Lead Object in Salesforce: Part 1
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
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We Need to Get Our Data Together
Having a central repository of clean, comprehensive data to connect to marketing automation would solve…
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Principles of RevTech Solution Design
Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…
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Data Vendor Evaluation: 4 Things to Consider when Picking the Right Vendor for Your ABM Program
Picture this… You’re about to launch your first ABM program. You have your target account…
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Hey Marketers: GDPR isn’t a bummer — it’s an opportunity!
By now, you have no doubt heard about the European Union’s General Data Protection Regulation…
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What’s Keeping CIOs and CSOs Up at Night? GDPR
How should we start this article? Some of you have likely read a slew of…
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A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email
Ah, the agency holiday card kickoff. The directive is always the same, “We want something…