Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…
Flirting With the Worst of Intent(ions)
Learn what dating apps can teach us about scoring prospects with intent data.
It’s Time to Kill the Lead Object in Salesforce: Part 2
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
It’s Time to Kill the Lead Object in Salesforce: Part 1
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
We Need to Get Our Data Together
Having a central repository of clean, comprehensive data to connect to marketing automation would solve…
Principles of RevTech Solution Design
Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…
Data Vendor Evaluation: 4 Things to Consider when Picking the Right Vendor for Your ABM Program
Picture this… You’re about to launch your first ABM program. You have your target account…
Hey Marketers: GDPR isn’t a bummer — it’s an opportunity!
By now, you have no doubt heard about the European Union’s General Data Protection Regulation…
What’s Keeping CIOs and CSOs Up at Night? GDPR
How should we start this article? Some of you have likely read a slew of…
A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email
Ah, the agency holiday card kickoff. The directive is always the same, “We want something…