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Dear Funnel, We Owe You An Apology
SiriusDecisions’ new Demand Unit Waterfall has got me thinking about funnels a lot. I love…
Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report
On May 25, 2020, our country was shocked into a racial awakening by George Floyd’s…
Black History Month: some resources that really resonate with us
We’re celebrating Black History Month at Intelligent Demand because we see it as an important…
It’s Time to Kill the Lead Object in Salesforce: Part 2
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Meet an IDer: Fatima Manning
Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into…
Landing the perfect marketing job during imperfect times
It’s common knowledge, searching for a new job is a long and tedious process. There’s…
MLK Day offers many lessons for us this year.
I was doing some learning and reading in preparation for MLK Day this coming Monday...…
It’s Time to Kill the Lead Object in Salesforce: Part 1
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Gratitude: the Hard Parts lead to the Good Stuff
Happy Thanksgiving! Thanksgiving is, hands down, my favorite holiday. What would we do without the…