Filter Resources

Dear Funnel, We Owe You An Apology

SiriusDecisions’ new Demand Unit Waterfall has got me thinking about funnels a lot. I love…
DEI progress

Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report

On May 25, 2020, our country was shocked into a racial awakening by George Floyd’s…
BHM Resources

Black History Month: some resources that really resonate with us

We’re celebrating Black History Month at Intelligent Demand because we see it as an important…
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce: Part 2

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Fatima Manning

Meet an IDer: Fatima Manning

Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into…
Marketing Jobs

Landing the perfect marketing job during imperfect times

It’s common knowledge, searching for a new job is a long and tedious process. There’s…
Dr. Martin Luther King Jr.

MLK Day offers many lessons for us this year.

I was doing some learning and reading in preparation for MLK Day this coming Monday...…
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce: Part 1

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Happy Thanksgiving!

Gratitude: the Hard Parts lead to the Good Stuff

Happy Thanksgiving!  Thanksgiving is, hands down, my favorite holiday. What would we do without the…