The Art of Customer Obsession: A Strategic Imperative for B2B Leaders
In every CMO, VP, or Director of any corporation, an invisible question is becoming more…
13 Telltale Signs that Your Go-To-Market Strategy Needs an Overhaul
13 signs it might be time to update your go-to-market strategy Disappointing growth: Your company’s…
An Overview of High-Value Offers and How to Use Them
Account Based Marketing (ABM) sits at the top of B2B marketing strategies these days. It’s…
What’s Driving the Need for a New B2B Growth Playbook?
With constant new tools, channels, and strategies, you’d think marketers would be doing better than…
How CROs Drive Sustainable Growth
There’s a lot of confusion around the role of a CRO. But when it's done…
2024 Go-To-Market Trends for Growth Planning
The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays,…
There are BIG REASONS your growth playbook is out of date
In my last post, I discussed the notion that the modern growth playbook is outdated.…
The B2B growth playbook has been in decline for YEARS
Times have changed! The B2B growth playbook needs to be rewritten. Yep. Got it. 100%…
AI is Teaching Us a Few Things About Truth – and Our Role In It
It is super interesting to me how AI is teaching / re-teaching several important lessons…
Breakthrough the Sea of Sameness with Creative and Messaging
B2B is boring. Ok, I said it. But it doesn’t have to, or better it…
The 9 Main Causes of Stakeholder Mis-Alignment
Over the past 12 years, we've worked with hundreds of B2B growth teams at Intelligent…