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Dr. Martin Luther King Jr.

MLK Day offers many lessons for us this year.

I was doing some learning and reading in preparation for MLK Day this coming Monday...…
Salesforce leads

It’s Time to Kill the Lead Object in Salesforce: Part 1

On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
Happy Thanksgiving!

Gratitude: the Hard Parts lead to the Good Stuff

Happy Thanksgiving!  Thanksgiving is, hands down, my favorite holiday. What would we do without the…
DEI Policy

We have a DEI policy. Does it matter?

Intelligent Demand just launched and is activating our first Diversity, Equity and Inclusion (DEI) policy.

7 Ideas for Connecting Your Campaigns to Social Justice Transformation

7 Ideas for how you could connect your campaigns to social justice transformation

Saying nothing and doing nothing is unacceptable.

Each of us has a choice about how we respond to the extraordinary times in…
Advice for a CMO

Advice I’d Give My Best Friend (who is a CMO, CRO, or VP in a reset situation)

We frequently get asked by our clients (CMOs, CRO’s, VPs of Marketing) to help them…

What leading SaaS companies are doing to drive demand in today’s buying environment

During this critical time, bridging online and offline experiences to build relationships is now more…
Media Budget Planning During Covid-19

Reallocate, not Retreat: Digital Media Strategy Shifts in Response to COVID-19

Like many in the marketing space, the Media & Analytics team at ID is still…

Let’s play alphabet forecasting.

I’ve been using these letters a lot a lot lately in discussions with CEOs, CROs,…
Covid Climbout_B2B Revenue Leaders

The COVID Climbout — What we’re learning and seeing from B2B revenue leaders.

What we’re learning and seeing from B2B revenue leader amidst COVID-19. A message from Intelligent…
Creating Digital Experiences

Expert Panel: How to Make Events Evergreen Digital Experiences

What do you do when you want to make a human connection with your audience,…