The Convergence of B2C and B2B and How Brands Can Help
The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…
5 Reasons why a great go-to-market strategy is pivotal
This is the second installment in a series of articles all about B2B go-to-market (GTM). If…
B2B Go-To-Market Strategy — a Simple, Straightforward Definition
We talk about go-to-market strategy a lot at ID because it’s at the core of what…
Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…
Flirting With the Worst of Intent(ions)
Learn what dating apps can teach us about scoring prospects with intent data.
8 big takeaways from the B2BMX 2022 conference
I haven’t been attending many in-person events for the past two years. So I was…
Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common
It’s a borderline cliché in the consultancy/agency business when a firm updates or evolves its…
Leadership in 2022: 6 Reminders I’m Taking to Heart
The world has been in bonkers mode for two years now. In fact, one could…