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Nothing has changed about our commitment to you—but beginning April 8, this website will transition to 2X.marketing as we unify our brand and capabilities.
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9 causes stakeholder mis-alignment

The 9 Main Causes of Stakeholder Mis-Alignment

Over the past 12 years, we've worked with hundreds of B2B growth teams at Intelligent…
ABM Readiness Checklist

ABM/ABX Readiness Checklist

Empower your account based strategy with our comprehensive checklist.
5 Considerations for DSPs vs. Account Based Platforms

5 Considerations for Evaluating DSPs vs. ABM Platforms

For starters, what is a DSP? A Demand Side Platform, DSP for short, is an…
Re-planning GTM

Plan, Re-Plan, Re-Re-Plan

I bet you are in the thick of another "interesting planning season" — trying to…
World Kindness Day

Celebrating World Kindness Day

Happy World Kindness Day! World Kindness Day is November 13th and it's a great opportunity…
Go-to-market strategy

Aligned Go-To-Market Strategy and Why You Need It

So, it’s planning season, which also means it’s time to examine your go-to-market strategy and…
Marketing Budget

6 Tips for Planning Your Marketing Budget for 2023

Every year around this time many companies undergo forecasting and budget planning for the coming…
Sales Pipeline Coverage

Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?

It's planning season again. We got this question from one of our clients -- and…
Tips for Revenue Growth

Tips from the top

Expert advice for marketing leaders to drive smarter revenue growth.

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