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ABM Pilot Success - ABM Leadership Alliance

How to Ensure ABM Pilot Success

Intelligent Demand CEO John Common was asked by the ABM Leadership Alliance for advice on…
ABM MeetUp

ABM Meetup: Designing and Scaling an Account Based Pilot

Intelligent Demand is bringing back the ABM Meetup. The first topic: Designing and Scaling an…

We Need to Get Our Data Together

Having a central repository of clean, comprehensive data to connect to marketing automation would solve…
Lady Killas

Lady Killas + Bossed Up + Intelligent Demand: Own your voice

Assertiveness is essential for leadership, but assertive communication is nuanced for women and people of…
Best Marketing Campaign of the Year

Winner: Best Marketing Campaign of the Year

We were thrilled to take home the EXPY award for Marketing Campaign of the Year…
Shari Johnston - Women in Revenue - Revenue Leaders - B2B Marketing

Revenue Leaders: Shari Johnston, Founder of Women in Revenue

See what Revenue Leader Shari Johnston had to say about account based marketing and go…
ABM and Demand Gen

The ABM Diaries: Chapter 1 – When you stop talking about ABM and start doing ABM.

Is it just me, or does it seem like everyone is doing account based marketing…

Principles of RevTech Solution Design

Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…

The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone

Whether your goal is to acquire net new customers, to retain existing customers, or to…

ID’s Account Based Success Pillars

ABM isn’t about faith or magic. There are specific reasons why account based is so…

15 Account Based Statistics That Will Get You Executive Buy-In

We wanted to compile a list of compelling account based statistics designed to help you…
What is account based

Industry Leaders Sound Off: What is and what is NOT ABM

To understand account based, start with a clear understanding of what is not account based.