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![Dr. Martin Luther King Jr.](https://intelligentdemand.com/wp-content/uploads/2021/12/MLK_1200x628_1-768x402.jpg)
MLK Day offers many lessons for us this year.
I was doing some learning and reading in preparation for MLK Day this coming Monday...…
![Salesforce leads](https://intelligentdemand.com/wp-content/uploads/2021/12/unicorn1-768x512.jpg)
It’s Time to Kill the Lead Object in Salesforce: Part 1
On the philosophical roots of sales/marketing misalignment, the alchemy of account based revenue, and how…
![Happy Thanksgiving!](https://intelligentdemand.com/wp-content/uploads/2021/12/hannah-busing-rYWEj9Cyx7E-unsplash-1-768x512.jpg)
Gratitude: the Hard Parts lead to the Good Stuff
Happy Thanksgiving! Thanksgiving is, hands down, my favorite holiday. What would we do without the…
![DEI Policy](https://intelligentdemand.com/wp-content/uploads/2021/12/DEIPolicyBlog_Header.jpg)
We have a DEI policy. Does it matter?
Intelligent Demand just launched and is activating our first Diversity, Equity and Inclusion (DEI) policy.
![Social-Justice_Blog](https://intelligentdemand.com/wp-content/uploads/2021/12/Social-Justice_Blog-768x402.png)
7 Ideas for Connecting Your Campaigns to Social Justice Transformation
7 Ideas for how you could connect your campaigns to social justice transformation
![](https://intelligentdemand.com/wp-content/uploads/2021/12/ID_BOT_400x628_transform.jpg)
Saying nothing and doing nothing is unacceptable.
Each of us has a choice about how we respond to the extraordinary times in…
![Advice for a CMO](https://intelligentdemand.com/wp-content/uploads/2021/12/Advice-for-a-CMO-768x512.jpg)
Advice I’d Give My Best Friend (who is a CMO, CRO, or VP in a reset situation)
We frequently get asked by our clients (CMOs, CRO’s, VPs of Marketing) to help them…
![](https://intelligentdemand.com/wp-content/uploads/2021/12/IDMK-LinkedIN-Ads_Show-Must-Go-On_Woman-768x401.png)
What leading SaaS companies are doing to drive demand in today’s buying environment
During this critical time, bridging online and offline experiences to build relationships is now more…
![Media Budget Planning During Covid-19](https://intelligentdemand.com/wp-content/uploads/2021/12/Media-Budget-Planning-During-Covid-19-768x512.jpg)
Reallocate, not Retreat: Digital Media Strategy Shifts in Response to COVID-19
Like many in the marketing space, the Media & Analytics team at ID is still…
![Alphabet-Forecasting](https://intelligentdemand.com/wp-content/uploads/2021/12/Alphabet-Forecasting.png)
Let’s play alphabet forecasting.
I’ve been using these letters a lot a lot lately in discussions with CEOs, CROs,…
![Covid Climbout_B2B Revenue Leaders](https://intelligentdemand.com/wp-content/uploads/2021/12/Covid-Climbout_B2B-Revenue-Leaders-scaled-1-768x511.jpg)
The COVID Climbout — What we’re learning and seeing from B2B revenue leaders.
What we’re learning and seeing from B2B revenue leader amidst COVID-19. A message from Intelligent…
![Creating Digital Experiences](https://intelligentdemand.com/wp-content/uploads/2021/12/Insights50_evergreen-digital-experiences-768x512.jpg)
Expert Panel: How to Make Events Evergreen Digital Experiences
What do you do when you want to make a human connection with your audience,…