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ABM Pilot Success - ABM Leadership Alliance

How to Ensure ABM Pilot Success

Intelligent Demand CEO John Common was asked by the ABM Leadership Alliance for advice on…
ABM MeetUp

ABM Meetup: Designing and Scaling an Account Based Pilot

Intelligent Demand is bringing back the ABM Meetup. The first topic: Designing and Scaling an…
CDP-Platform-Intelligent-Demand-Blog

We Need to Get Our Data Together

Having a central repository of clean, comprehensive data to connect to marketing automation would solve…
Lady Killas

Lady Killas + Bossed Up + Intelligent Demand: Own your voice

Assertiveness is essential for leadership, but assertive communication is nuanced for women and people of…
Best Marketing Campaign of the Year

Winner: Best Marketing Campaign of the Year

We were thrilled to take home the EXPY award for Marketing Campaign of the Year…
Shari Johnston - Women in Revenue - Revenue Leaders - B2B Marketing

Revenue Leaders: Shari Johnston, Founder of Women in Revenue

See what Revenue Leader Shari Johnston had to say about account based marketing and go…
ABM and Demand Gen

The ABM Diaries: Chapter 1 – When you stop talking about ABM and start doing ABM.

Is it just me, or does it seem like everyone is doing account based marketing…
Principles-of-RevTech-Revenue-Technology-01

Principles of RevTech Solution Design

Intelligent Demand Technology Strategy Director Eli Snyder's principles of solution design in a revenue technology…
4-Core-Demand-Approaches---Blog

The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone

Whether your goal is to acquire net new customers, to retain existing customers, or to…
Intelligent-Demand---7-Account-Based-Success-Pillars---Main

ID’s Account Based Success Pillars

ABM isn’t about faith or magic. There are specific reasons why account based is so…
ABM-Mega-Stats-List-ID-01

15 Account Based Statistics That Will Get You Executive Buy-In

We wanted to compile a list of compelling account based statistics designed to help you…
What is account based

Industry Leaders Sound Off: What is and what is NOT ABM

To understand account based, start with a clear understanding of what is not account based.