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Modern Marketing Confessional E02

I have no idea what most B2B companies actually do. Welcome to Episode 02 of…

Hey Marketers: GDPR isn’t a bummer — it’s an opportunity!

By now, you have no doubt heard about the European Union’s General Data Protection Regulation…
Operationalizing the Partnership - Intelligent Demand - Demandbase

3 Ways Partnerships are Critical to B2B Marketing Success

Partnership & B2B Marketing Success [This article is 1st episode in a multi-part series about…

What’s Keeping CIOs and CSOs Up at Night? GDPR

How should we start this article? Some of you have likely read a slew of…

A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email

Ah, the agency holiday card kickoff. The directive is always the same, “We want something…
Sirius Decisions Demand Unit Waterfall

SiriusDecisions: The New Demand Unit Waterfall

The funnel model — more than any other concept in the world of B2B revenue…
Intelligent Demand

Realworld Grammar: When to Break the Rules

A few days ago, I made an editorial decision. In a sentence in one of…