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A Dash of Creative and a Pinch of MarTech Makes For One Very Successful Interactive Holiday Email
Ah, the agency holiday card kickoff. The directive is always the same, “We want something…
SiriusDecisions: The New Demand Unit Waterfall
The funnel model — more than any other concept in the world of B2B revenue…
Realworld Grammar: When to Break the Rules
A few days ago, I made an editorial decision. In a sentence in one of…