Intelligent Demand is now part of 2X.
Nothing has changed about our commitment to you—but beginning March 31, this website will transition to 2X.marketing as we unify our brand and capabilities.

5 Reasons why a great go-to-market strategy is pivotal
This is the second installment in a series of articles all about B2B go-to-market (GTM). If…

B2B Go-To-Market Strategy — a Simple, Straightforward Definition
We talk about go-to-market strategy a lot at ID because it’s at the core of what…

Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…

Flirting With the Worst of Intent(ions)
Learn what dating apps can teach us about scoring prospects with intent data.

8 big takeaways from the B2BMX 2022 conference
I haven’t been attending many in-person events for the past two years. So I was…

Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common
It’s a borderline cliché in the consultancy/agency business when a firm updates or evolves its…

Leadership in 2022: 6 Reminders I’m Taking to Heart
The world has been in bonkers mode for two years now. In fact, one could…

Meet an IDer: Rachael Stelly
Intelligent Demand is an integrated revenue growth agency. We exist to help transform marketers into…







