Intelligent Demand is now part of 2X.
Nothing has changed about our commitment to you—but beginning April 8, this website will transition to 2X.marketing as we unify our brand and capabilities.
The Convergence of B2C and B2B and How Brands Can Help
The topic of B2C and B2B “convergence” has been written about many times. Essentially, the…
5 Reasons why a great go-to-market strategy is pivotal
This is the second installment in a series of articles all about B2B go-to-market (GTM). If…
B2B Go-To-Market Strategy — a Simple, Straightforward Definition
We talk about go-to-market strategy a lot at ID because it’s at the core of what…
Boost Your Sales Engine: Accelerate Revenue with a Sales Engagement Platform
Tools + Technology, Without Strategy = Recipe for Disaster A Business Development VP I worked…
Flirting With the Worst of Intent(ions)
Learn what dating apps can teach us about scoring prospects with intent data.
8 big takeaways from the B2BMX 2022 conference
I haven’t been attending many in-person events for the past two years. So I was…
Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common
It’s a borderline cliché in the consultancy/agency business when a firm updates or evolves its…
Leadership in 2022: 6 Reminders I’m Taking to Heart
The world has been in bonkers mode for two years now. In fact, one could…
Webinar Re-Cap: Advice for Go-To-Market Success in 2022
Just a couple of weeks ago, Craig Rosenberg, Distinguished VP, Analyst at TOPO (now Gartner)…
