John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable.
Other Posts By This Author
The New Model for Planning Your Engagement Channels
January 13, 2025John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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2X + ID: A Letter to Our Clients, Prospects, Partners, and the Entire ID Community
December 19, 2024John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Lessons Learned in Season 1, & What to Expect in Season 2
September 12, 2024John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Why do partner programs fail?
May 30, 2024John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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13 Telltale Signs that Your Go-To-Market Strategy Needs an Overhaul
March 9, 2024John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Intelligent Demand Just Launched Growth Driver!
December 21, 2023John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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There are BIG REASONS your growth playbook is out of date
November 8, 2023John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The B2B growth playbook has been in decline for YEARS
October 30, 2023John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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FROTH vs COFFEE
September 5, 2023John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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AI is Teaching Us a Few Things About Truth – and Our Role In It
July 21, 2023John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The 9 Main Causes of Stakeholder Mis-Alignment
January 4, 2023John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Plan, Re-Plan, Re-Re-Plan
December 6, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Q&A: What Should our B2B Sales Pipeline Coverage Be vs. our Sales Goal?
October 4, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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5 Reasons why a great go-to-market strategy is pivotal
July 14, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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B2B Go-To-Market Strategy — a Simple, Straightforward Definition
July 7, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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8 big takeaways from the B2BMX 2022 conference
March 8, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common
March 1, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Leadership in 2022: 6 Reminders I'm Taking to Heart
February 14, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The research is clear: there is a goldmine in retaining and growing your customers
July 28, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Why you need to re-focus on your customers. Right now.
June 23, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Dear Funnel, We Owe You An Apology
March 30, 2017John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report
February 24, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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MLK Day offers many lessons for us this year.
January 15, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Gratitude: the Hard Parts lead to the Good Stuff
November 21, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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We have a DEI policy. Does it matter?
October 26, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Saying nothing and doing nothing is unacceptable.
June 2, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Advice I'd Give My Best Friend (who is a CMO, CRO, or VP in a reset situation)
May 4, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Let’s play alphabet forecasting.
April 7, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The COVID Climbout -- What we’re learning and seeing from B2B revenue leaders.
March 25, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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How to Ensure ABM Pilot Success
October 31, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone
July 15, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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ID's Account Based Success Pillars
July 11, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX)
March 6, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Call it ABM or Not. It doesn’t matter.
February 13, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives
October 17, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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ABM’s Current State: a little hungover and ready for a real-world approach
September 19, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Operationalizing the Partnership
September 11, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The 14 Commandments of Modern Marketing
July 30, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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5 Ingredients to High-Performing Tech Vendor/Agency Partnerships
May 21, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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3 Ways Partnerships are Critical to B2B Marketing Success
April 30, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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SiriusDecisions: The New Demand Unit Waterfall
May 30, 2017John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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