John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.
Other Posts By This Author
8 big takeaways from the B2BMX 2022 conference
March 8, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common
March 1, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Leadership in 2022: 6 Reminders I'm Taking to Heart
February 14, 2022John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The research is clear: there is a goldmine in retaining and growing your customers
July 28, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Why you need to re-focus on your customers. Right now.
June 23, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report
February 24, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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MLK Day offers many lessons for us this year.
January 15, 2021John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Gratitude: the Hard Parts lead to the Good Stuff
November 21, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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We have a DEI policy. Does it matter?
October 26, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Saying nothing and doing nothing is unacceptable.
June 2, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Advice I'd Give My Best Friend (who is a CMO, CRO, or VP in a reset situation)
May 4, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Let’s play alphabet forecasting.
April 7, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The COVID Climbout -- What we’re learning and seeing from B2B revenue leaders.
March 25, 2020John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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What Does the Real Account Based Journey Look Like?
November 21, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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How to Ensure ABM Pilot Success
October 31, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone
July 15, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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ID's Account Based Success Pillars
July 11, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX)
March 6, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Call it ABM or Not. It doesn’t matter.
February 13, 2019John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives
October 17, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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ABM’s Current State: a little hungover and ready for a real-world approach
September 19, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Operationalizing the Partnership
September 11, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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The 14 Commandments of Modern Marketing
July 30, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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5 Ingredients to High-Performing Tech Vendor/Agency Partnerships
May 21, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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3 Ways Partnerships are Critical to B2B Marketing Success
April 30, 2018John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Startupland: Advice for Founders, CEOs and Marketers from Yours Truly
October 2, 2017John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Healthcare Marketers, It's Time to Transform
July 13, 2017John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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SiriusDecisions: The New Demand Unit Waterfall
May 30, 2017John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Dear Funnel, We Owe You An Apology
May 30, 2017John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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I Met Will Smith Twice at Marketo Summit
May 11, 2016John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Not Groundhog Day: Takeaways from the MarTech Conference in San Francisco
March 31, 2016John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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What Makes A Truly Great Agency-Client Partnership? Q&A with Taylor Roddy
September 18, 2015John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Segmentation is Your Friend: Use it to Improve Conversion and Revenue Results
June 15, 2015John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Choosing an Agency: The Pitch
March 25, 2015John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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13 Tips for Transformation: A Check List for Change Agents
March 13, 2015John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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50 Marketing Automation Trends, Tips and Facts from the 2014 SiriusDecisions Summit
June 9, 2014John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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SiriusDecisions Summit 2014: Best Practices for Improving Cross-Functional Alignment and Accelerating Organizational Change
May 28, 2014John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Giving Denver Kids the Chance they Deserve
May 7, 2014John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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10 Resolutions for Marketing Leaders in 2014
February 6, 2014John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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16 Conversion Principles: Best Practices to Improve Campaign Performance
March 22, 2013John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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8 New Year's Resolutions for Marketing Leaders
December 13, 2012John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Top 10 B2B Revenue Thieves
August 24, 2012John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Marketing Automation is the New Black.
March 24, 2012John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
Read More >>How Marketing Automation Delivers ROI: Huge Win #4
January 10, 2012John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
Read More >>How Marketing Automation Delivers ROI: Huge Win #3
January 10, 2012John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
Read More >>How Marketing Automation Delivers ROI: Huge Win #2
January 10, 2012John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
Read More >>How Marketing Automation Delivers ROI: Huge Win #1
January 10, 2012John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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Effective Testing Variables for Email Marketing
December 6, 2011John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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What success really looks like
October 2, 2011John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
Read More >>Radical Collaboration at TEDx
March 23, 2011John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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David Sirota Improves His Marketing and Connection to Fans with Intelligent Demand
March 11, 2011John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
Read More >>4 Questions That Every Email Should Answer
February 23, 2011John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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10 Books That Permanently Changed How I Think About Marketing (Vol 1)
December 17, 2010John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…
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