John Common

John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable. He’ll happily geek out with you during a 2-hour conversation about your customer journey. He’ll cover any whiteboard or tablecloth in sight with revenue growth strategies, messaging concepts, and program designs. But his primary passion is connecting those ideas to highly executable programs that deliver measurable results.

Other Posts By This Author

John B2BMX

8 big takeaways from the B2BMX 2022 conference

March 8, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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John Common

Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common

March 1, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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2022 Leadership

Leadership in 2022: 6 Reminders I'm Taking to Heart

February 14, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Customer Retention and Expansion

The research is clear: there is a goldmine in retaining and growing your customers

July 28, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Customer Focus

Why you need to re-focus on your customers. Right now.

June 23, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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DEI progress

Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report

February 24, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Dr. Martin Luther King Jr.

MLK Day offers many lessons for us this year.

January 15, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Happy Thanksgiving!

Gratitude: the Hard Parts lead to the Good Stuff

November 21, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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DEI Policy

We have a DEI policy. Does it matter?

October 26, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Saying nothing and doing nothing is unacceptable.

June 2, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Advice for a CMO

Advice I'd Give My Best Friend (who is a CMO, CRO, or VP in a reset situation)

May 4, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Alphabet-Forecasting

Let’s play alphabet forecasting.

April 7, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Covid Climbout_B2B Revenue Leaders

The COVID Climbout -- What we’re learning and seeing from B2B revenue leaders.

March 25, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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What Does the Real Account Based Journey Look Like?

November 21, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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ABM Pilot Success - ABM Leadership Alliance

How to Ensure ABM Pilot Success

October 31, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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4-Core-Demand-Approaches---Blog

The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone

July 15, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Intelligent-Demand---7-Account-Based-Success-Pillars---Main

ID's Account Based Success Pillars

July 11, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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B2B Marketing Exchange - B2BMX 2019 - Recap

Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX)

March 6, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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ABM - Call it ABM - John Common - Intelligent Demand

Call it ABM or Not. It doesn’t matter.

February 13, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Revenue - Agency - Planning - Intelligent Demand

The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives

October 17, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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ABM Current State - Intelligent Demand

ABM’s Current State: a little hungover and ready for a real-world approach

September 19, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Intelligent Demand - Demandbase - Partnership

Operationalizing the Partnership

September 11, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Intelligent Demand - Modern Marketing

The 14 Commandments of Modern Marketing

July 30, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Agency Partnership - Intelligent Demand - Demandbase

5 Ingredients to High-Performing Tech Vendor/Agency Partnerships

May 21, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Operationalizing the Partnership - Intelligent Demand - Demandbase

3 Ways Partnerships are Critical to B2B Marketing Success

April 30, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Startupland: Advice for Founders, CEOs and Marketers from Yours Truly

October 2, 2017

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Healthcare Marketers, It's Time to Transform

July 13, 2017

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Sirius Decisions Demand Unit Waterfall

SiriusDecisions: The New Demand Unit Waterfall

May 30, 2017

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Dear Funnel, We Owe You An Apology

May 30, 2017

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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I Met Will Smith Twice at Marketo Summit

May 11, 2016

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Not Groundhog Day: Takeaways from the MarTech Conference in San Francisco

March 31, 2016

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Intelligent Demand

What Makes A Truly Great Agency-Client Partnership? Q&A with Taylor Roddy

September 18, 2015

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Segmentation is Your Friend: Use it to Improve Conversion and Revenue Results

June 15, 2015

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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The Agency Pitch

Choosing an Agency: The Pitch

March 25, 2015

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Tips for Change Agents

13 Tips for Transformation: A Check List for Change Agents

March 13, 2015

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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50 Marketing Automation Trends

50 Marketing Automation Trends, Tips and Facts from the 2014 SiriusDecisions Summit

June 9, 2014

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Sirius Decisions

SiriusDecisions Summit 2014: Best Practices for Improving Cross-Functional Alignment and Accelerating Organizational Change

May 28, 2014

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Denver Kids

Giving Denver Kids the Chance they Deserve

May 7, 2014

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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10 Resolutions

10 Resolutions for Marketing Leaders in 2014

February 6, 2014

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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conversion principles

16 Conversion Principles: Best Practices to Improve Campaign Performance

March 22, 2013

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Resolution

8 New Year's Resolutions for Marketing Leaders

December 13, 2012

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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B2B Revenue - B2B Revenue Thief

Top 10 B2B Revenue Thieves

August 24, 2012

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Marketing Automation

Marketing Automation is the New Black.

March 24, 2012

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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How Marketing Automation Delivers ROI: Huge Win #4

January 10, 2012

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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How Marketing Automation Delivers ROI: Huge Win #3

January 10, 2012

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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How Marketing Automation Delivers ROI: Huge Win #2

January 10, 2012

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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How Marketing Automation Delivers ROI: Huge Win #1

January 10, 2012

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Email Marketing Variables

Effective Testing Variables for Email Marketing

December 6, 2011

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Success Intelligent Demand

What success really looks like

October 2, 2011

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Radical Collaboration at TEDx

March 23, 2011

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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Intelligent Demand]

David Sirota Improves His Marketing and Connection to Fans with Intelligent Demand

March 11, 2011

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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4 Questions That Every Email Should Answer

February 23, 2011

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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10 Books That Permanently Changed How I Think About Marketing (Vol 1)

December 17, 2010

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

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