John Common

John Common

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to marketing, sales, and customer success is palpable.

Other Posts By This Author

13 Telltale Signs that Your Go-To-Market Strategy Needs an Overhaul

August 9, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Go-to-market strategy

5 Reasons why a great go-to-market strategy is pivotal

July 14, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Go-to-market strategy definition

B2B Go-To-Market Strategy — a Simple, Straightforward Definition

July 7, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
John B2BMX

8 big takeaways from the B2BMX 2022 conference

March 8, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
John Common

Intelligent Demand’s brand evolution: Through the eyes of CEO and Founder, John Common

March 1, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
2022 Leadership

Leadership in 2022: 6 Reminders I'm Taking to Heart

February 14, 2022

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Customer Retention and Expansion

The research is clear: there is a goldmine in retaining and growing your customers

July 28, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Customer Focus

Why you need to re-focus on your customers. Right now.

June 23, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
DEI progress

Intelligent Demand Diversity, Equity and Inclusion (DEI) Progress Report

February 24, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Dr. Martin Luther King Jr.

MLK Day offers many lessons for us this year.

January 15, 2021

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Happy Thanksgiving!

Gratitude: the Hard Parts lead to the Good Stuff

November 21, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
DEI Policy

We have a DEI policy. Does it matter?

October 26, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>

Saying nothing and doing nothing is unacceptable.

June 2, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Advice for a CMO

Advice I'd Give My Best Friend (who is a CMO, CRO, or VP in a reset situation)

May 4, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Alphabet-Forecasting

Let’s play alphabet forecasting.

April 7, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Covid Climbout_B2B Revenue Leaders

The COVID Climbout -- What we’re learning and seeing from B2B revenue leaders.

March 25, 2020

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>

What Does the Real Account Based Journey Look Like?

November 21, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
ABM Pilot Success - ABM Leadership Alliance

How to Ensure ABM Pilot Success

October 31, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
4-Core-Demand-Approaches---Blog

The 4 Core Demand Approaches: 1:One, 1:Few, 1:Many, and 1:Everyone

July 15, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Intelligent-Demand---7-Account-Based-Success-Pillars---Main

ID's Account Based Success Pillars

July 11, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
B2B Marketing Exchange - B2BMX 2019 - Recap

Deep Thoughts from 2019 B2B Marketing Exchange (B2BMX)

March 6, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
ABM - Call it ABM - John Common - Intelligent Demand

Call it ABM or Not. It doesn’t matter.

February 13, 2019

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Revenue - Agency - Planning - Intelligent Demand

The Most Wonderful Time of the Year: Budgeting and Planning Season for Marketing Executives

October 17, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
ABM Current State - Intelligent Demand

ABM’s Current State: a little hungover and ready for a real-world approach

September 19, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Intelligent Demand - Demandbase - Partnership

Operationalizing the Partnership

September 11, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Intelligent Demand - Modern Marketing

The 14 Commandments of Modern Marketing

July 30, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Agency Partnership - Intelligent Demand - Demandbase

5 Ingredients to High-Performing Tech Vendor/Agency Partnerships

May 21, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>
Operationalizing the Partnership - Intelligent Demand - Demandbase

3 Ways Partnerships are Critical to B2B Marketing Success

April 30, 2018

John is Intelligent Demand’s founder, chief strategist and CEO. His energy and enthusiasm for transforming companies with modern approaches to…

Read More >>