Rachel’s diverse career spans consumer and B2B marketing, activated across the funnel from national broadcast television to automated demand generation and nurture programs and everything in between. No matter the business problem she’s trying to solve, her use of data to derive insight and deliver results is the consistent thread in her career. Having worked on both sides of the agency/client model, she has a deep understanding of not only how to achieve marketplace results, but also how to navigate complex programs, working with broad teams towards that end.
Rachel’s approach to strategy is one of playing the dual “engineer/evangelist” role. While she is extremely data-driven, she also never underestimates the power of her gut to help plot the path to success. Data is most useful when uncovering how to craft storytelling that is so highly relevant and resonant to chosen targets they are captivated, sometimes moved, and always engaged.
When she’s not engineering a marketing solution or evangelizing brands, Rachel spends time cooking, entertaining, and staying active in the beautiful Rocky Mountains.
Her personal motto: “The future belongs to those who believe in the beauty of their dreams.”