Rachel’s diverse career spans consumer and B2B marketing, activated across the funnel from national broadcast television to automated demand generation and nurture programs and everything in between. No matter the business problem she’s trying to solve, her use of data to derive insight and deliver results is the consistent thread in her career. Having worked on both sides of the agency/client model, she has a deep understanding of not only how to achieve marketplace results, but also how to navigate complex programs, working with broad teams towards that end.

Rachel’s approach to strategy is one of playing the dual “engineer/evangelist” role. While she is extremely data-driven, she also never underestimates the power of her gut to help plot the path to success. Data is most useful when uncovering how to craft storytelling that is so highly relevant and resonant to chosen targets they are captivated, sometimes moved, and always engaged.

When she’s not engineering a marketing solution or evangelizing brands, Rachel spends time cooking, entertaining, and staying active in the beautiful Rocky Mountains.

Her personal motto: “The future belongs to those who believe in the beauty of their dreams.”

THE ID TEAM

John Common

Founder, CEO

joel-mischke

Chief Financial Officer

Julie Carter

Senior Designer

Garrett Cole

Executive Consultant

Melanie Darienzo

Executive Consultant

Eryc Eyl

Organizational Effectiveness Consultant

Elizabeth Fowler

Freelance Designer

Rachel O'Leary

Group Director, Growth Strategy

Kelsey Franklin

Account Manager

Becky Granger

Senior Technology Director, Operations

Brooke Healy

Project Manager

Carlos Hidalgo

Executive Consultant, Integrated Strategy

Natalie Holtgrewe

Group Director, Growth Strategy

Raleigh Jackson

Associate Account Manager

Rachael James

Media & Channels Director

Caitlin Kelley

Technology Strategist

Chris Kidwell

Media & Channels Consultant

Kristin Kolb

Senior Account Manager

Steve Krizman

Executive Consultant, Health Care

Marie Mason

Media & Channels Manager

Lindsay McCord

Art Director

Micah McDonough

Media & Channels Strategist

Stephanie Costa

Account Supervisor

Alyssa Layden

Account Manager

Lucia Novara

Creative Lead

Matt Ondo

Senior Front-End Developer

Aaron Owens

Technology Strategist

Whitney Paschall

Business Operations Manager

Zachary Mann

Digital Media & Channels Manager

Theo Romeo

Creative Director

Jim Ruberto

Executive Consultant

Tyise Reed

Office Assistant

Nick Hoppe

Account Supervisor

Joshua Schneider

Creative Lead

Nicci Shaw

Account Operations Director

Eli Snyder

Technology Director, Strategy

Mike Swainey

Director, Business Development

Jenifer Weber

Account Manager

Avery West

Demand Generation Technologist

Stuart Williams

Web Developer

Izzy the Dog

Cultural Ambassador

Doug Dropinski

Senior Project Manager

Paige Montgomery

Senior Marketing Manager

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