As a Media & Analytics Manager, Lidia uses her understanding of strategy and data analysis to provide effective insights that help highlight client’s points of focus and make the data’s story more tangible and accessible. This ‘big picture’ mentality translates into her day-to-day media management optimizations and processes, which are customized to each client’s needs and goals.
Fascinated by and enthusiastic about the unique strategic possibilities of marketing, Lidia graduated from Washington State University (Go Cougs!) with a Bachelors of Strategic Communication. She got her start in the marketing department of a LGBTQ+ non-profit. She then moved to NYC to transition to agency roles where she specialized in digital media.
Lidia enjoys learning about social issues with a focus on LGBTQ+ issues. She can always be found working on new projects or learning new skills. She is a true jack of all trades and an excellent asset for trivia teams. Ask her about her antique teacup collection or pet snake!